Q&A: Revenue Impact and Clinical Service Expansion Opportunities

Opinion
Video

A panelist discusses how point-of-care testing can increase pharmacy revenue through the tests themselves and related OTC product recommendations, and by attracting new patients who were not previously customers.

Q&A – Business Impact and Future Opportunities

Main Discussion Topics:

  • Revenue impact of point-of-care testing
  • Opportunities for complementary product recommendations
  • Future evolution of pharmacy clinical services

Key Points for Physicians:

  • Point-of-care testing creates opportunities for appropriate OTC product recommendations
  • Testing services often attract patients not previously using the pharmacy
  • Testing programs can expand into additional clinical services such as contraceptive prescribing

Notable Insights:

  • Primary revenue comes from testing services rather than subsequent product sales
  • Word-of-mouth referrals from satisfied patients drive program growth
  • Testing programs position pharmacies for future value-based care opportunities

Clinical Significance:

As health care payment models transition from fee-for-service to value-based reimbursement, point-of-care testing represents a strategic pathway for community pharmacies to establish clinical service infrastructure supporting long-term sustainability and expanded health care access.

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