
Opinion|Videos|May 21, 2025
Q&A: Revenue Impact and Clinical Service Expansion Opportunities
Author(s)Duane Jones, BS Pharm
A panelist discusses how point-of-care testing can increase pharmacy revenue through the tests themselves and related OTC product recommendations, and by attracting new patients who were not previously customers.
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Episodes in this series

Q&A – Business Impact and Future Opportunities
Main Discussion Topics:
- Revenue impact of point-of-care testing
- Opportunities for complementary product recommendations
- Future evolution of pharmacy clinical services
Key Points for Physicians:
- Point-of-care testing creates opportunities for appropriate OTC product recommendations
- Testing services often attract patients not previously using the pharmacy
- Testing programs can expand into additional clinical services such as contraceptive prescribing
Notable Insights:
- Primary revenue comes from testing services rather than subsequent product sales
- Word-of-mouth referrals from satisfied patients drive program growth
- Testing programs position pharmacies for future value-based care opportunities
Clinical Significance:
As health care payment models transition from fee-for-service to value-based reimbursement, point-of-care testing represents a strategic pathway for community pharmacies to establish clinical service infrastructure supporting long-term sustainability and expanded health care access.
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