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The National Community Pharmacists Association is starting a new effort to encourage every independent pharmacy owner to join the organization and become actively involved.

Healthcare providers who know how to effectively deal with patients' ambivalence and resistance have adherence rates that are five times higher than healthcare providers who are in an information-giving mode. This message was delivered by Bruce Berger, Ph.D., R.Ph., head and professor of pharmacy care systems, Auburn University, to attendees of the Food Marketing Institute's supermarket pharmacy conference, held recently in Las Vegas.