Sandra Levy is Managing Editor-Projects. She covers self care, chains and business, home care, over-the-counter medicines and Rx-to-OTC switches. She joined <i>Drug Topics</i> in 1998.
Pharmacy chains are expecting a bright holiday sales season for 2007.
Here's a look at what some chains are doing to capture holiday sales:
The iCraig's iPod Alarm Clock Radio, which plays and charges all dockable iPod models, is also expected to be a best-seller. For stocking stuffers, there's a 25-piece mini tool set, and a combination clock and pen holder. On Black Friday, CVS plans to offer the CVS Battery Box, containing a variety of batteries in a storage box, for $9.99.
Immediately following Halloween the chain urged on-line shoppers, "Find great gifts in our holiday shop." CVS offered customers Triple Extra Buck rewards on all nonprescription orders placed on http://www.CVS.com/ from Nov. 3 through Dec. 7 with its ExtraCare loyalty card.
Griffin anticipates Nintendo Wii will be the rage. He also predicts that Nintendo DS, Guitar Hero electronic guitar, digital picture frames, Webkinz (interactive stuffed animals) Barbie MP3 doll, and High School Musical dolls will be snatched up. When it comes to decorations, he said, tube lights and inflatable holiday decorations will be popular. Other hot items include Shania, Celine, and David Beckham fragrance gift sets.
Griffin plans to hold a Black Friday Extravaganza (after Thanksgiving) with stores open at 6:00 A.M. "Some items will be outrageously priced," he noted.
An exclusive on-line offering is a collectible die-cast 12-in.-long model of a Walgreens delivery truck.