The Natural Products Association announced a new standard and seal for natural personal care products.
In order to help consumers know which personal care products are really "natural," the Natural Products Association announced anew certification program which defines natural and includes an easilyidentified seal. Shoppers can expect the seal to begin appearing on certified personal care products in the coming months. Under the new program, products must follow strict guidelines set out by the Natural Products Association to merit bearing the seal.
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