Script Your Future campaign reaches 3-year milestone


The initiative to make the public aware of the importance of medication adherence has reached 12 million patients through the support of 120 partner groups.

The Script Your Future campaign marked the third anniversary of its push to raise awareness of the need for medication adherence. Coordinated and launched by the National Consumers League in 2011, the campaign has reached 12 million patients through the support of more than 130 committed partners.

In its three years, the campaign has developed public and private partnerships with professional healthcare groups, chronic disease groups, health insurance plans, pharmaceutical companies, businesses, and consumer groups. During this time, more than one million wallet cards on managing multiple medications have been distributed and 60,000 patients have been counseled about the importance of taking their medication as directed.

Related content: Coalition launches campaign to educate public about adherence

 “The Script Your Future campaign has made a difference in the collective fight to increase awareness about this serious public health problem and has helped lay the groundwork for a healthier future for patients and our healthcare system,” said Janet Woodcock, MD, director of the FDA’s Center for Drug Evaluation and Research. “The involvement of dozens of organizations, significant grass-roots support in the six pilot cities, and participation by healthcare professionals of the future through the Adherence Team Challenge has contributed to the success of this campaign.”

Awards presented

During its annual meeting in Washington, D.C., in November, the campaign organizers presented awards to five winners of the 2014 Medication Adherence Team Challenge, recognizing the creative ideas of students and faculties for raising awareness about medication adherence as a critical public health issue.

The winners came from Lake Erie College of Osteopathic Medicine School of Pharmacy, St. Louis College of Pharmacy, Touro University - California College of Pharmacy, Northeast Ohio Medical College of Pharmacy, and University of Wisconsin - Madison School of Pharmacy.

For more information about the Script Your Future campaign and for patient tools to support medication adherence, go to

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