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Rite Aid is making technological changes to appeal to blind customers.
By the end of 2009, Rite Aid’s point-of-sale payment devices will be redesigned with tactile keypads so that blind customers can enter their PIN number safely. In addition, the chain has made enhancements to its web site, to benefit blind computer users who use a screen reader or magnification technology on their computers and who rely on a keyboard instead of a mouse. The Camp Hill, Pa.-based chain’s actions drew applause from the American Foundation for the Blind, American Council of the Blind, and California Council of the Blind.