PPSI petitions FDA to increase print size in DTC ads

March 5, 2007

Pharmacists Planning Service Inc. (PPSI), a nonprofit organization that promotes consumer public health education, has sent a petition to the FDA requesting the agency immediately increase the print size of direct-to-consumer (DTC) ads. In its petition, PPSI stated, "These ads basically are for prescription drugs." PPSI sent a series of ads from various magazines to FDA urging the following, "Please note the difficulty patients and consumers have in reading them, especially seniors, who are only 13% of the population, but who use 43% of all prescription drugs, OTC drugs, and herbals." PPSI is requesting that FTC and FDA institute uniformity and guidelines for the readability for DTC ads.

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