Pharmacists see Wal-Mart $4 generics as PR ploy

November 6, 2006

More than half of the respondents to a

More than half of the respondents to a Drug Topics on-line survey believe that the move by Wal-Mart to offer some generic drugs for $4 is designed to attract more foot traffic to the retail giant's stores. Nearly 1,200 people responded to the survey, which was posted on the Drug Topics Web site during October. Another 24% of the respondents felt that the move would draw customers away from other pharmacies that cannot meet the Wal-Mart price, although only 10% of respondents believe that the move would sharpen competition and perhaps lead to a price war. A slightly larger number—12%—responded that the move will not influence patients to switch pharmacies, and 2% did not know what the impact would be.

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