Nicorette launches Fruit Chill Million Challenge
GlaxoSmithKline is launching Nicorette Fruit Chill with a nationwide campaign called the Fruit Chill Million Challenge.
GlaxoSmithKline is launching Nicorette Fruit Chill with a nationwide campaign called the Fruit Chill Million Challenge. According to Glaxo, Nicorette Fruit Chill is the “first and only stop smoking gum that’s coated twice with fruit flavor-to deliver an intense flavor experience.” The education and outreach campaign is aimed at getting one million people to commit to quitting smoking this year. Beginning with a five-day stint in Times Square in New York, the Nicorette Stop Shops will offer free one-on-one consultations with smoking-cessation counselors, as well as complimentary fruit smoothies and a chance to register for a sweepstakes and win $1 million. For more information, visit http://www.fruitchillmillion.com. The new Nicorette product will be available this month.
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Driving Primary Vendor Compliance to Increase Pharmacy Purchasing Savings
April 17th 2025This white paper will examine some common—and costly—assumptions about vendor compliance. We’ll show that pharmacies must do more than meet the bare minimum to stay competitive. We’ll also discuss solutions that pharmacies can leverage to optimize compliance, drive savings from their primary vendor, unlock additional pharmacy savings and enhance purchasing.
