Nicorette launches Fruit Chill Million Challenge

GlaxoSmithKline is launching Nicorette Fruit Chill with a nationwide campaign called the Fruit Chill Million Challenge. According to Glaxo, Nicorette Fruit Chill is the “first and only stop smoking gum that’s coated twice with fruit flavor-to deliver an intense flavor experience.” The education and outreach campaign is aimed at getting one million people to commit to quitting smoking this year. Beginning with a five-day stint in Times Square in New York, the Nicorette Stop Shops will offer free one-on-one consultations with smoking-cessation counselors, as well as complimentary fruit smoothies and a chance to register for a sweepstakes and win $1 million. For more information, visit http://www.fruitchillmillion.com. The new Nicorette product will be available this month.

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