New survey gives clues to what drives docs' prescribing decisions

On what basis do physicians make their prescribing decisions? A new survey by the Pharmaceutical Research & Manufacturers of America found that doctors place the greatest emphasis on their own clinical judgment and experience and the unique circumstances of each patient. In addition, physicians also rely on peer-reviewed journals, clinical guidelines, and discussions with colleagues and peers. Some other findings: Responding doctors pointed out that patients' coverage options and drug formulary restrictions have a greater impact on their prescribing decisions than information from sales reps. The survey covered 501 office- and hospital-based physicians.

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