Consumers are visiting drugstores more often and spending more when they are there.
Consumers are visiting drugstores more often and spending more when they are there. This is according to figures from a nationally representative study, Information Resources Inc.'s "Channel Migration 2007: A New Cross-Channel Battleground Emerges" report. The report found that the average drugstore basket significantly increased by 6.9% versus last year, which is nearly three times the total industry increase across all consumer packaged goods outlets. Medicare Part D educational outreach programs for seniors and expansion of in-store health clinics were cited as drivers of drugstores' success. Leading drugstore retailers have also invested in marketing, merchandising, and private- label development to establish stores as beauty care destinations.