Kerr Drug "Just Ask" campaign encourages dialogue

April 15, 2012

A new campaign helps encourage more patient-pharmacist interaction, making patients feel comfortable enough to ask the questions they usually don't.

Raleigh, N.C.-based Kerr Drug recently launched a campaign, 'Just Ask,' to encourage more patients to talk to Kerr's pharmacists about their prescriptions, side effects, health conditions, and other health issues.

While Kerr Drug pharmacists talk to patients about their medications, the new effort involves every department of the company and renewed awareness about communication among its pharmacists. "If the patient asks about 1 product that may be causing a side effect, our pharmacists are really encouraged to think about the different disease states and what will really help them. They are really looking at the whole patient and not just the prescription to be filled," Reynolds said.

"I know from working as a pharmacist, that there are many reasons people don't ask about their medicines, including confusion, embarrassment, or the patient just not wanting to bother the pharmacist. The 'Just Ask' campaign will encourage conversations and a sharing of information, because it's the best way to avoid poor health outcomes," said Anthony Civello, president and CEO of Kerr Drug.