Here comes another avalanche of OTCs

November 20, 2006

Manufacturers are churning out yet another barrage of OTCs. Here's a peek.

Manufacturers are churning out yet another barrage of OTCs. Here's a peek.

Cough & cold relief

Emergen-C Immune Defense Fizzing Lozenges are new from Alacer Corp. Ingredients include vitamins A, C, and D, B vitamins, selenium, hibiscus extract, and elderberry concentrate. Alacer is also trotting out Emergen-C Immune Defense Formula Drink Mix.

For men only

L'Oreal is unwrapping Vita Lift SPF15 anti-wrinkle & firming moisturizer with UVA/UVB sunscreen and Vive Pro daily thickening two-in-one shampoo and conditioner for men.

Clairol Inc. is offering Natural Instincts Hair Color For Men.

Feminine hygiene

Kimberly-Clark's Kotex Comfort-Flex Wings pads are now longer and softer. Kimberly-Clark has also launched Poise Extra Pads with Wings.

Procter & Gamble is introducing Always Clean, sanitary pads that come with individually wrapped wipes.

Personal Products Co. is offering Monistat Soothing Care Chafing Relief Powder-Gel. The item is intended to prevent feminine discomfort from itching, odor, razor burn, unwanted moisture, and burning irritation.

Playtex Products Inc. is bringing out Playtex Sport tampons in scented and unscented versions. The tampons feature a No-Slip Grip applicator. Its design is intended to provide 360-degree coverage that gently expands all around.

For babies

Johnson & Johnson is introducing Johnson's Shea & Cocoa Butter Baby Wash. The product, which is intended to soothe and relieve dry skin, is available in 15-oz. and 28-oz. sizes. The company is also bringing out Johnson's Shea & Cocoa Butter Baby Lotion in a 15-oz. and 27-oz. size. The lotion moistuirizes for 24 hours and is also great for adult moisturizing needs, according to the company.

Procter & Gamble is unwrapping Pampers Baby Dry Flex. The diapers have "flexes" to fit for fewer leaks. P&G is also unveiling Pampers Sensitive Wipes.

Abbott Laboratories is launching Similac Organic Infant Formula.