With autumn in full swing, it’s time to start thinking about cough and cold season: influenza, COVID-19, and—new for this season—respiratory syncytial virus (RSV). Now is a good opportunity to pump up additional sales in the pharmacy with vaccines and OTC product sales. If your store is large enough, you can set up 1 or more endcaps with seasonal and/or promotional items. If you have a smaller store, you can carry small quantities of the bestsellers. Utilize the daily deliveries of your wholesaler for just-in-time inventory.
Here are some tips on how to promote your professional services and what to carry:
’Tis the season to create seasonal endcaps. Get creative with merchandise, signage, and decorations. These ideas may take some extra work, but they should be profitable.
Based out of Pennsylvania, Keystone Pharmacy Purchasing Alliance (KPPA) is a buying group committed to keeping independent pharmacies relevant, compliant, and profitable. Through the Philadelphia Association of Retail Druggists, an association of community pharmacies, KPPA works with state legislation to ensure independent pharmacies have the representation they need to pass beneficial bills and laws.