Drug Topics 360 Network

December 7, 2008

Drug Topics 360 Network

From the EditorDruggist’s Circular (precursor to Drug Topics) debuted in 1857. This new communication vehicle linked pharmacists in a professional community through unique and focused content, using the cutting-edge information-delivery technology of the day.

As pharmacy practice has changed over the past 151 years, Drug Topics has led the way with content and information delivery. We are continually changing to better meet your information needs, both in print and electronic media.

You’ve likely noticed our new look. You spoke and we listened. Your input helped to redesign the look of Drug Topics in print and on the web. The result: an integrated redesign that will move you to the information you need more efficiently.

One important component of this integration is the launching of our interactive 360 Network, your guide to the expansive offerings at http://www.modernmedicine.com - and a focal point of our new direction.

The 360 Guide is your portal to a wealth of coverage at modernmedicine.com - a comprehensive blend of content geared toward the audiences of Drug Topics and the many other healthcare publications of our parent company, Advanstar Communications. At modernmedicine.com, you’ll find feature stories, insightful interviews, exclusive podcasts, video, blogs, the latest healthcare news, and clinical updates.

Highlights of our New Look

Ours is only one of the voices at modernmedicine.com. You can join the conversation by taking part in our online polls and sounding off on our stories.

In the coming months, we’ll introduce new ways for you to be part of the action. Our team will continue to bring you information and news from key opinion leaders to help you advance in your profession, through our core coverage pillars: issues and trends, professional, regulatory and legal, clinical, product updates (OTC and prescription), and technology.

You might say that our 360 spin has returned us to where we started, in terms of serving your every career need as we have since 1857. Druggist’s Circular created a new community, built around focused content and innovative information delivery - a tradition we carry on into the 21st century.

Margaret Mulligan, BA, BSN, RN
Editor-in-Chief, Drug Topics
mmulligan@advanstar.com