CarePass program appeals to wide consumer audience, trial finds.
Soon after announcing it is opening fewer stores and closing some stores, CVS said it is expanding its CarePass membership prescription delivery service nationwide.
In late October, CVS launched the pilot membership rewards program in the Greater Boston area, and then tested it in select markets. For $5 a month or $48 a year, CarePass customers receive free delivery on most medications and purchases, 20% off all CVS Health private label products, and access to a 24/7 pharmacist hotline.
“The simplified value and access to service is delivering an enhanced customer experience that has resulted in a 15-20% average increase in purchases after a member joins,” the retailer says in a statement. The results from its test in select markets reveal that CarePass appeals to a broad consumer audience, 20% of whom are millennials.
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"Initial customer response has exceeded our expectations with members utilizing the program's full benefits and becoming more engaged across all of our digital offerings,” says Kevin Hourican, executive vice president, CVS Health, and president, CVS Pharmacy,
The CarePass membership program includes: