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Corporate Research International launches IntelliSurvey

January 30, 2006

Corporate Research International is launching IntelliSurvey, an in-store pharmacy evaluation program that will provide product managers with information to gain insight on pharmacists' product recommendations within specific therapeutic classes. The program also gathers pharmacist perceptions of particular brands of OTC medication and their competitors as well as identifies opportunities to influence pharmacists through better product education. Corporate Research International is based in Findlay, Ohio, and specializes in tracking trends and issues.