Consumer campaigns draw attention to e-prescribing

SureScripts and the Pharmaceutical Care Management Association are each launching efforts to drive consumer awareness of electronic prescribing to drive greater demand for the technology. SureScripts is rolling out a new Web site, www.LearnAboutEprescriptions.com, which has consumer resources, including a tool for finding local physicians that use e-prescribing by zip code. In addition, PCMS announced a new campaign to pressure Congress to require e-prescribing in Medicare "before more people die." The