CMS bans co-branded logos on Part D cards

April 24, 2006

CMS has advised Medicare Part D plans that as of Oct. 1, they canno longer put the logos and/or names of co-branding partners onbeneficiary cards. The agency instituted the logo ban because somebeneficiaries mistakenly thought they could fill prescriptions onlyat the pharmacies shown on their Part D cards.

CMS has advised Medicare Part D plans that as of Oct. 1, they can no longer put the logos and/or names of co-branding partners on beneficiary cards. The agency instituted the logo ban because some beneficiaries mistakenly thought they could fill prescriptions only at the pharmacies shown on their Part D cards. Sponsors that co-brand with State Pharmaceutical Assistance Programs or nonprovider entities will still be able to put such partners' logos on member ID cards.

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