Clear the decks for these new oral care items

May 15, 2005

Just as pharmacists begin to think that their shelves are packed as tightly as possible with oral care products, here comes yet another wave of new items to stock up on. Consider the following new entries

Just as pharmacists begin to think that their shelves are packed as tightly as possible with oral care products, here comes yet another wave of new items to stock up on. Consider the following new entries:

According to a Pfizer spokeswoman, the firm conducted clinical studies and found that the new rinse, which is intended to be used before brushing, provided whitening results in 12 weeks. The rinse contains hydrogen peroxide and should be used for 60 seconds twice a day.

P&G is also trotting out Crest Glide Deep Clean toothbrushes. The firm claims that the brushes have "green Glide bristles to brush deeper than an ordinary manual brush."

P&G is coming out with two new flavors of Scope mouthwash: Cinnamon Ice and Citrus Splash. And, if that isn't enough, the company is also introducing Crest Whitening Plus Scope toothpaste in new Citrus Splash, and Crest Night Effects Premium Whitening Gel for Sensitive Teeth.

Also making its debut is Crest Whitestrips Premium Plus, which P&G claims provides a "whiter smile for 18 months."

P&G is partnering with Royal Philips Electronics to market the Sonicare IntelliClean System, a power toothbrush and liquid toothpaste dispensing system designed to deliver a deep cleaning that's "one step closer to the results of daily flossing."

In addition, P&G has launched a campaign to have consumers select the next flavor of Crest Whitening Expressions toothpaste, which will roll out later this year.

Colgate Maximum Strength Sensitive Plus Whitening is yet another new item. The toothpaste contains potassium nitrate, which Colgate states "is clinically proven to soothe nerves for fast sensitivity relief within two weeks."

Colgate is also launching its 360° toothbrush with tongue cleaner. The company claims the manual toothbrush helps remove up to 96% more bacteria than brushing teeth with the leading manual toothbrush.