News|Articles|April 18, 2008

Blue Cross Blue Shield of North Carolina Implements Aggressive Generic Medication Campaign

Medication Dedication waives copayment generic drugs that a number of illnesses and encourages members to take prescription drugs as directed.

HealthLeaders-InterStudy, a provider of managed care market intelligence, reports that Blue Cross and Blue Shield of North Carolinahas launched an aggressive generic medication

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Blue Cross Blue Shield of North Carolina Implements Aggressive Generic Medication Campaign

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