New branding designed to reflect the company’s mission to drive growth through innovation and consistent pursuit to create healthier futures
AmerisourceBergen, a global healthcare solutions leader, unveiled today a new company brand, including a new logo, website and renewed design, all of which reflect the differentiated and innovative value the company brings to its customers, associates and global healthcare marketplace.
“Over the past year in the midst of a global pandemic, our purpose and our responsibility to create healthier futures has never been clearer. The unwavering dedication of our 22,000 global associates impacts the health and well-being of people, animals and communities everywhere. Our new brand reflects the role we play in healthcare and boldly expresses who we are and what we stand for at AmerisourceBergen,” said Matthew Webb, SVP of Marketing at AmerisourceBergen. “As we look to the future, we acknowledge our strong legacy and celebrate our innovative spirit to move health forward.”
The multi-year, branding evolution process was a thorough approach that included in-depth analysis among internal and external partners. AmerisourceBergen worked with MetaDesign, a global branding and design firm, to systematically approach rebranding with a design-centric mindset.
“As brand transformations go, this is perhaps one of the most strategic and expansive ones we have been advising,” said Rupali Steinmeyer, Managing Director MetaDesign US and lead strategist on the engagement. “Building trust from the inside out and creating a differentiated offering in the healthcare market were among our goals to deliver a unique experience. Each brand element - including type, color, imagery, and graphics - was carefully designed with a specific intention and alignment to overall business objectives, and the outcome is a fitting translation of strategy in design.”
The new brand is driven by a spirit of innovation with a design that is energizing, confident and inspiring. The vibrant colors, dynamic gradients and powerful imagery evoke a radiant and bright experience. The new AB Gilroy font features a modern design-driven aesthetic with a powerful open type feature that is able to accommodate global languages and extensive digital applications. AmerisourceBergen’s new wordmark logo is a move toward simplicity, increasing impact while reducing complexity, and projects a forward-thinking, bold organization.
To explore AmerisourceBergen’s new brand and learn more about the design process, please visitwww.amerisourcebergen.com/the-new-amerisourcebergen
AmerisourceBergen fosters a positive impact on the health of people and communities around the world by advancing the development and delivery of pharmaceuticals and healthcare products. As a leading global healthcare company, with a foundation in pharmaceutical distribution and solutions for manufacturers, pharmacies and providers, we create unparalleled access, efficiency and reliability for human and animal health. Our 22,000 global team members power our purpose: We are united in our responsibility to create healthier futures. AmerisourceBergen is ranked #10 on the Fortune 500 with more than $185 billion in annual revenue. Learn more at www.amerisourcebergen.com.
MetaDesign is a global brand consultancy. As creative consultants, we help companies transform themselves into the markets of tomorrow. A strong, sustainable brand is a key driver for successful business models, products and services. We develop brands with the aim of creating a coherent overall experience across all points of contact – from design and communication to experiences on digital platforms, in stores, at trade fairs or exhibitions. MetaDesign has offices in Beijing, Berlin, Dusseldorf, Lausanne, New York, San Francisco and Zurich. A total of around 350 employees have advised organizations such as Volkswagen, Porsche, Deutsche Telekom, E.ON, Siemens, the New York Philharmonic, Cognizant and the University of California, San Francisco.