Ensuring your pharmacy’s video marketing dusts the competition has never been more important.
New platforms can increase exposure and traffic in your stores.
Success depends on marketing, relationship building.
Using healthcare professionals to market products is not illegal, but has gained considerable scrutiny from authorities.
How to build new revenue streams and show your value by expanding services.
Standing behind the counter and waiting for customers to walk into your pharmacy is not enough to sustain independents in today’s marketplace. Here are some new or unique things independents should consider to ensure survival, says B. Douglas Hoey, RPh, MBA, CEO of the NCPA.