Wal-Mart promotes pharmacy in new ad campaign

July 24, 2006

Wal-Mart has launched a new ad campaign to promote its pharmacy departments. The effort includes TV, radio, print, outdoor, on-line, in-store, and direct-mail components.

Wal-Mart promotes pharmacy in new ad campaign

Wal-Mart has launched a new ad campaign to promote its pharmacy departments. The effort includes TV, radio, print, outdoor, on-line, in-store, and direct-mail components. The campaign positions the department as "The Pharmacy at Wal-Mart" to help customers think of it as a full-service pharmacy staffed by experienced and knowledgeable pharmacists backed by professional products. The campaign targets two audiences: moms with children at home and senior citizens.

To see more Hot off the Press news articles, click here http://www.drugtopics.com/Hot+off+the+Press.