Trends & Innovation: Evolving Care With Outcomes

In the evolving landscape of pharmacy care, innovation is becoming the cornerstone of improved patient outcomes. Dani Markus, PharmD, MBA, from Outcomes, discussed how the company is highlighting technology that can empower pharmacists to become central figures in modern health care delivery. With over 65,000 contracted pharmacies and nearly 50 years of collective pharmacy experience, the company positioned itself as a critical bridge between pharmacists, patients, and health care stakeholders. The challenges facing pharmacy practice are significant. Clinical trials struggle with patient recruitment, with 50% of trials experiencing delays and 80% failing to meet recruitment goals. Meanwhile, provider status remains a complex, state-by-state implementation that creates barriers for pharmacists seeking to expand their clinical services.

Outcomes addresses these challenges through innovative solutions. Their platform integrates multiple data sources, allowing pharmacists to see sponsored program patients and their pharmacy patients in a single system. Recent initiatives include a groundbreaking clinical trial recruitment program and a medical billing partnership with Highmark Whole Care that helps pharmacies navigate provider status complexities. By placing pharmacists at the center of care delivery and leveraging their trusted relationships with patients, Outcomes is driving a fundamental shift in how clinical services are conceived and delivered.

As patients seek more personalized care, platforms like Outcomes represent a critical evolution. By providing pharmacists with advanced tools, data insights, and engagement strategies, the company is not just supporting a profession—it's helping to redesign how patient care is conceptualized and executed in the 21st century.

Explore more of our coverage from the Total Pharmacy Solutions Summit Fall 2025: Patient Access and Education.