News|Articles|March 4, 2002
Top 200 OTC/HBC brands in 2001
Top 200 OTCs for 2001
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SELF-CARE
TOP 200 OTC/HBC BRANDS IN 2001
Here are the top 200 over-the-counter and health and beauty care brands, as ranked by dollars, in 2001. The source for the data is Information Resources Inc., a Chicago-based market research firm. It collected the data by scanning a cross section of drugstores, supermarkets, and mass-merchandisers.
Rank
Brand
Dollar
Change
1
Private-label internal analgesic tablets
$462,244,032
-2.6%
2
Ultra Slim Fast weight control/nutritionals liq/pwd
368,932,480
14.7
3
Tylenol internal analgesic tablets
347,273,024
-5.7
4
Private-label cold/allergy/sinus tablets/packets
294,188,992
5.7
5
Advil internal analgesic tablets
290,378,496
24.5
6
Private-label mineral supplements
286,424,160
9.8
7
Always sanitary napkins/liners
278,308,192
-9.9
8
Gillette Mach3 refill razor blades
268,890,400
16.1
9
Crest toothpaste
251,942,800
1.5
10
Listerine mouthwash/dental rinse
235,793,600
0.3
11
Nicorette anti-smoking gum
235,118,688
-10.7
12
Private-label 1 & 2 letter vitamins
221,295,552
-13.3
13
Dove non-deodorant bar soap
218,610,000
23.3
14
Tampax tampons
196,975,248
26.3
15
Colgate toothpaste
185,687,344
-12.8
16
Depend adult incontinence products
162,204,480
3.0
17
Private-label multi-vitamins
153,278,944
23.0
18
Kotex sanitary napkins/liners
151,180,608
6.8
19
Aleve internal analgesic tablets
148,098,704
4.3
20
Private-label adult incontinence products
146,685,056
13.1
21
L'Oreal Preference hair coloring
139,858,016
-0.8
22
Metabolife 356 weight control candy/tablets
136,871,856
155.6
23
Stayfree sanitary napkins/liners
135,393,888
15.4
24
Ensure weight control/nutritionals liq/pwd
130,275,696
-3.7
25
Private-label first-aid ointments/antiseptics
129,754,312
2.4
26
Playtex Gentle Glide tampons
125,465,856
-1.9
27
Benadryl cold/allergy/sinus tablets/packets
122,846,576
9.3
28
Private-label baby wipes
119,970,840
21.8
29
Nicoderm CQ anti-smoking patch
119,352,480
-12.0
30
Private-label antacid tablets
117,611,752
8.0
31
Bayer internal analgesic tablets
116,905,008
3.5
32
Nature Made 1 & 2 letter vitamins
116,702,408
-2.9
33
Huggies Natural Care baby wipes
113,400,664
15.0
34
Private-label cotton balls/cotton swabs
110,414,240
-1.0
35
Tylenol PM internal analgesic tablets
106,145,264
-0.4
36
Private-label cold/allergy/sinus liquid/powder
105,842,240
-6.6
37
Pepcid AC antacid tablets
105,497,120
-23.3
38
Clairol Herbal Essences shampoo
104,975,288
-0.4
39
Colgate total toothpaste
104,411,512
50.5
40
Private-label laxative tablets
103,262,376
5.3
41
Centrum multi-vitamins
102,722,400
-1.7
42
Private-label sanitary napkins/liners
102,603,416
0.7
43
L'Oreal Excellence hair coloring
102,324,368
3.3
44
Halls cough/sore throat drop
102,115,176
4.7
45
Vicks Nyquil cold/allergy/sinus liquid/powder
101,831,656
12.7
46
Depend Poise adult incontinence products
97,886,008
7.5
47
Clairol Nice 'n Easy hair coloring
97,140,088
-0.9
48
Q-Tips cotton balls/cotton swabs
$96,918,512
2.8%
49
Aquafresh toothpaste
95,172,032
-12.0
50
Private-label mouthwash/dental rinse
94,307,640
-0.8
51
Pampers Baby Fresh One Ups baby wipes
90,068,664
43.8
52
Mennen Speed Stick deodorants
89,306,352
-1.6
53
Right Guard Sport deodorants
88,745,040
-14.5
54
Zantac 75 antacid tablets
87,969,832
-8.9
55
Dr. Scholl's foot care devices
87,722,344
2.3
56
Centrum Silver multi-vitamins
85,949,600
-0.8
57
Private-label first-aid - tape/bandage/gauze/cotton
85,840,040
5.3
58
Excedrin internal analgesic tablets
85,392,848
-6.3
59
L'Oreal Feria hair coloring
85,274,760
-7.1
60
Vaseline Intensive Care hand & body lotion
85,170,664
-12.1
61
Lever 2000 deodorant bar soap
84,178,328
-9.4
62
Scope mouthwash/dental rinse
83,224,224
-4.5
63
Motrin IB internal analgesic tablets
81,475,144
-2.4
64
Gillette Sensor Excel refill razor blades
80,933,256
-7.7
65
Crest Whitestrips tooth powder/polish
80,085,000
1,956,554.8
66
Metamucil laxative/stimulant liq/pwdr/oil
79,587,128
-4.2
67
Band-Aid first-aid - tape/bandage/gauze/cotton
78,903,688
1.4
68
Degree deodorants
78,559,336
-15.5
69
Private-label eye/lens care solutions
77,426,200
0.5
70
Tylenol internal analgesic liquids
74,052,568
1.8
71
Robitussin DM cough syrup
73,383,280
1.6
72
Private-label nasal spray/drops/inhaler
73,237,616
6.5
73
Pedia Sure weight control/nutritionals liq/pwd
72,797,584
37.6
74
Ensure Plus weight control/nutritionals liq/pwd
72,384,176
-6.2
75
Gillette Sensor refill razor blades
72,361,648
-12.5
76
Crest Multicare toothpaste
71,506,832
-11.5
77
Johnson & Johnson first-aid - tape/bandage/gauze/cotton
71,383,336
-2.1
78
Tums EX antacid tablets
70,736,408
-5.1
79
Skintimate shaving cream
70,556,384
8.5
80
Private-label anti-smoking gum
69,977,368
149.5
81
Children's Motrin internal analgesic liquids
69,640,136
-0.1
82
Kotex Security tampons
68,985,216
10.4
83
Nature Made mineral supplements
68,240,232
-3.4
84
Fixodent denture adhesives
67,638,576
0.4
85
Dial deodorant bar soap
66,138,960
-6.0
86
Trojan male contraceptives
65,910,632
0.7
87
Alcon Opti-Free Express eye/lens care solutions
65,549,372
34.0
88
Carefree sanitary napkins/liners
65,427,992
14.8
89
Secret deodorants
65,160,756
-11.3
90
Clairol Natural Instincts hair coloring
64,899,796
0.8
91
Just for Men hair coloring
64,478,688
5.6
92
Private-label cough syrup
64,115,888
-1.8
93
Cover Girl Clean facial makeup
64,104,772
2.0
94
Chapstick lip balm/cold sore medication
63,795,152
11.2
95
Imodium AD diarrhea tablets
$63,690,684
-2.3%
96
Monistat 3 feminine hygiene/medicinal treatments
63,165,044
4.7
97
Theraflu cold/allergy/sinus tablets/packets
63,160,252
-1.9
98
Private-label feminine hygiene/medicinal treatments
61,978,468
5.2
99
Ace muscle/body support devices
61,414,096
6.4
100
O B tampons
61,258,808
-0.6
101
Bausch & Lomb Renu Multiplus eye/lens care solutions
61,178,204
-3.7
102
Braun Oral B dental accessories/tools
60,720,912
21.5
103
Kotex Lightdays sanitary napkins/liners
60,037,016
15.3
104
Tylenol Cold cold/allergy/sinus tablets/packets
58,822,396
3.8
105
Irish Spring deodorant bar soap
58,788,628
-2.3
106
Clairol Herbal Essences hair conditioner/creme rinse
58,622,248
-6.2
107
Schick Slim Twin disposable razors
58,441,032
-4.8
108
Pepto-Bismol stomach remedy liquid/powder
58,285,460
-4.4
109
Maybelline Expert Eyes eye makeup
58,217,048
-6.0
110
Sudafed cold/allergy/sinus tablets/packets
58,109,152
1.5
111
Ponds facial cleansers
57,614,620
13.8
112
Osteo Bi-Flex mineral supplements
57,173,012
-11.6
113
E P T pregnancy test kits
57,163,888
0.6
114
Dove deodorants
56,717,104
0.1
115
Sensodyne toothpaste
56,168,184
6.4
116
Private-label pregnancy test kits
55,955,396
6.1
117
Private-label weight control/nutritionals liq/pwd
55,910,936
24.2
118
Old Spice High Endurance deodorants
55,589,444
0.8
119
Caress non-deodorant bar soap
54,972,272
-8.5
120
Tylenol Sinus cold/allergy/sinus tablets/packets
54,476,976
-2.8
121
Boost weight control/nutritionals liq/pwd
54,451,532
11.4
122
Gillette Venus razors
53,954,908
na
123
Secret Sheer Dry deodorants
53,733,160
11.2
124
One-A-Day multi-vitamins
53,718,216
-1.2
125
Excedrin Migraine internal analgesic tablets
53,545,416
-8.9
126
Private-label anti-itch treatments - including calamine
52,888,972
1.6
127
Banana Boat suntan lotion & oil
52,633,024
13.5
128
Tylenol Arthritis internal analgesic tablets
52,512,512
6.4
129
Mentadent toothpaste
51,568,656
-17.6
130
Private-label anti-smoking patch
51,412,068
18.5
131
Ivory non-deodorant bar soap
51,349,064
-6.1
132
Rogaine hair growth products
50,376,032
-24.3
133
Private-label laxative/stimulant liq/pwdr/oil
50,222,144
-2.7
134
Gillette Venus refill razor blades
49,874,028
na
135
Olay facial moisturizers
49,757,776
-4.1
136
Alka-Seltzer Plus cold/allergy/sinus tablets/packets
49,445,508
-34.2
137
Afrin nasal spray/drops/inhaler
49,256,456
-2.0
138
Suave shampoo
49,030,496
-3.2
139
Jergens hand & body lotion
48,727,656
3.4
140
Kleenex Cottonelle moist towelettes
48,487,436
5.2
141
Clairol Hydrience hair coloring
48,293,524
-0.8
142
Breathe Right nasal strips
47,913,944
5.6
143
Ban deodorants
47,886,840
-17.3
144
Private-label toothbrushes
47,655,728
-1.7
145
Dial liquid hand soap
47,431,252
-4.7
146
Lubriderm hand & body lotion
47,080,536
-0.9
147
Nivea hand & body lotion
46,889,204
-5.8
148
Olay Daily Facials facial cleansers
$46,772,676
87.5%
149
Gillette Series deodorants
46,389,464
4.9
150
Tylenol Cold cold/allergy/sinus liquid/powder
46,014,720
7.8
151
Olay non-deodorant bar soap
45,810,904
-0.8
152
Neutrogena suntan lotion & oil
45,773,236
-2.6
153
Futuro muscle/body support devices
45,713,472
5.9
154
Private-label cough/sore throat drop
45,064,592
5.0
155
Alka-Seltzer antacid/analgesic combo
45,048,092
-6.7
156
Coppertone suntan lotion & oil
45,013,720
-2.5
157
Pantene Pro V shampoo
44,981,836
-66.1
158
Huggies Supreme Care baby wipes
44,975,000
-8.1
159
Maybelline Great Lash eye makeup
44,793,648
-3.5
160
Neosporin Plus first-aid ointments/antiseptics
44,205,984
7.7
161
Tylenol Allergy Sinus cold/allergy/sinus tablets/packets
43,919,324
-3.3
162
Thermasilk hair conditioner/creme rinse
43,576,872
-3.6
163
Preparation H hemorrhoidal cream/ointment/spray
43,307,348
-14.2
164
Thermasilk shampoo
43,134,036
-8.6
165
Revlon Super Lustrous lipstick
43,006,036
-8.7
166
Advil Cold & Sinus cold/allergy/sinus tablets/packets
42,874,640
11.4
167
Garnier Nutrisse hair coloring
42,710,324
21.8
168
Private-label hand & body lotion
42,688,328
-1.1
169
Serenity adult incontinence products
42,679,984
1.4
170
Bausch & Lomb Renu eye/lens care solutions
41,933,632
-17.5
171
Kotex Overnites sanitary napkins/liners
41,876,228
10.2
172
Oral B Advantage toothbrushes
41,781,396
-22.1
173
Rave hair spray/spritz
41,359,904
0.3
174
Zest deodorant bar soap
41,264,472
-12.7
175
Alberto VO 5 hair conditioner/creme rinse
41,179,612
3.3
176
Secret Platinum deodorants
40,714,904
-8.8
177
Gas X antacid tablets
40,682,272
5.0
178
Colgate Total Fresh Stripe toothpaste
40,573,464
-30.3
179
Caress liquid all other soap
40,344,628
-4.0
180
Private-label shampoo
40,212,544
1.7
181
Dove liquid all other soap
40,163,372
-3.1
182
Trojan Enz male contraceptives
40,058,400
-1.5
183
Always Alldays sanitary napkins/liners
39,798,824
-6.6
184
Gillette Custom Plus disposable razors
39,763,104
-6.2
185
Lotrimin A F foot care/athletes foot medication
39,677,336
-1.4
186
Dimetapp cold/allergy/sinus liquid/powder
39,411,896
9.5
187
Mitchum deodorants
39,034,792
3.4
188
Phillips stomach remedy liquid/powder
38,829,412
-1.2
189
Gillette Mach3 razors
38,138,824
-14.0
190
Pantene Pro V hair styling/setting gel/mousse
38,094,152
34.5
191
Colgate 2 in 1 toothpaste
37,990,620
407.6
192
Triaminic cold/allergy/sinus liquid/powder
37,990,324
19.6
193
Neosporin first-aid ointments/antiseptics
37,977,836
0.0
194
Edge Pro Gel shaving cream
37,820,912
-31.6
195
Natures Resource mineral supplements
37,794,404
-4.6
196
Gillette Good News disposable razors
37,535,448
1.9
197
Private-label tampons
37,222,620
3.8
198
Rolaids antacid tablets
37,168,028
-2.1
199
Ecotrin internal analgesic tablets
37,130,812
-2.5
200
Right Guard Xtreme Sport deodorants
36,939,988
74.1
Top 200 OTC/HBC brands in 2001.
Drug Topics
2002;5:53.
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