Top 200 OTC/HBC brands in 2001

March 4, 2002

Top 200 OTCs for 2001

SELF-CARE

TOP 200 OTC/HBC BRANDS IN 2001

Here are the top 200 over-the-counter and health and beauty care brands, as ranked by dollars, in 2001. The source for the data is Information Resources Inc., a Chicago-based market research firm. It collected the data by scanning a cross section of drugstores, supermarkets, and mass-merchandisers.

Rank	Brand	Dollar	Change
1	Private-label internal analgesic tablets	$462,244,032	-2.6%
2	Ultra Slim Fast weight control/nutritionals liq/pwd	368,932,480	14.7
3	Tylenol internal analgesic tablets	347,273,024	-5.7
4	Private-label cold/allergy/sinus tablets/packets	294,188,992	5.7
5	Advil internal analgesic tablets	290,378,496	24.5
6	Private-label mineral supplements	286,424,160	9.8
7	Always sanitary napkins/liners	278,308,192	-9.9
8	Gillette Mach3 refill razor blades	268,890,400	16.1
9	Crest toothpaste	251,942,800	1.5
10	Listerine mouthwash/dental rinse	235,793,600	0.3
11	Nicorette anti-smoking gum	235,118,688	-10.7
12	Private-label 1 & 2 letter vitamins	221,295,552	-13.3
13	Dove non-deodorant bar soap	218,610,000	23.3
14	Tampax tampons	196,975,248	26.3
15	Colgate toothpaste	185,687,344	-12.8
16	Depend adult incontinence products	162,204,480	3.0
17	Private-label multi-vitamins	153,278,944	23.0
18	Kotex sanitary napkins/liners	151,180,608	6.8
19	Aleve internal analgesic tablets	148,098,704	4.3
20	Private-label adult incontinence products	146,685,056	13.1
21	L'Oreal Preference hair coloring	139,858,016	-0.8
22	Metabolife 356 weight control candy/tablets	136,871,856	155.6
23	Stayfree sanitary napkins/liners	135,393,888	15.4
24	Ensure weight control/nutritionals liq/pwd	130,275,696	-3.7
25	Private-label first-aid ointments/antiseptics	129,754,312	2.4
26	Playtex Gentle Glide tampons	125,465,856	-1.9
27	Benadryl cold/allergy/sinus tablets/packets	122,846,576	9.3
28	Private-label baby wipes	119,970,840	21.8
29	Nicoderm CQ anti-smoking patch	119,352,480	-12.0
30	Private-label antacid tablets	117,611,752	8.0
31	Bayer internal analgesic tablets	116,905,008	3.5
32	Nature Made 1 & 2 letter vitamins	116,702,408	-2.9
33	Huggies Natural Care baby wipes	113,400,664	15.0
34	Private-label cotton balls/cotton swabs	110,414,240	-1.0
35	Tylenol PM internal analgesic tablets	106,145,264	-0.4
36	Private-label cold/allergy/sinus liquid/powder	105,842,240	-6.6
37	Pepcid AC antacid tablets	105,497,120	-23.3
38	Clairol Herbal Essences shampoo	104,975,288	-0.4
39	Colgate total toothpaste	104,411,512	50.5
40	Private-label laxative tablets	103,262,376	5.3
41	Centrum multi-vitamins	102,722,400	-1.7
42	Private-label sanitary napkins/liners	102,603,416	0.7
43	L'Oreal Excellence hair coloring	102,324,368	3.3
44	Halls cough/sore throat drop	102,115,176	4.7
45	Vicks Nyquil cold/allergy/sinus liquid/powder	101,831,656	12.7
46	Depend Poise adult incontinence products	97,886,008	7.5
47	Clairol Nice 'n Easy hair coloring	97,140,088	-0.9
48	Q-Tips cotton balls/cotton swabs	$96,918,512	2.8%
49	Aquafresh toothpaste	95,172,032	-12.0
50	Private-label mouthwash/dental rinse	94,307,640	-0.8
51	Pampers Baby Fresh One Ups baby wipes	90,068,664	43.8
52	Mennen Speed Stick deodorants	89,306,352	-1.6
53	Right Guard Sport deodorants	88,745,040	-14.5
54	Zantac 75 antacid tablets	87,969,832	-8.9
55	Dr. Scholl's foot care devices	87,722,344	2.3
56	Centrum Silver multi-vitamins	85,949,600	-0.8
57	Private-label first-aid - tape/bandage/gauze/cotton	85,840,040	5.3
58	Excedrin internal analgesic tablets	85,392,848	-6.3
59	L'Oreal Feria hair coloring	85,274,760	-7.1
60	Vaseline Intensive Care hand & body lotion	85,170,664	-12.1
61	Lever 2000 deodorant bar soap	84,178,328	-9.4
62	Scope mouthwash/dental rinse	83,224,224	-4.5
63	Motrin IB internal analgesic tablets	81,475,144	-2.4
64	Gillette Sensor Excel refill razor blades	80,933,256	-7.7
65	Crest Whitestrips tooth powder/polish	80,085,000	1,956,554.8
66	Metamucil laxative/stimulant liq/pwdr/oil	79,587,128	-4.2
67	Band-Aid first-aid - tape/bandage/gauze/cotton	78,903,688	1.4
68	Degree deodorants	78,559,336	-15.5
69	Private-label eye/lens care solutions	77,426,200	0.5
70	Tylenol internal analgesic liquids	74,052,568	1.8
71	Robitussin DM cough syrup	73,383,280	1.6
72	Private-label nasal spray/drops/inhaler	73,237,616	6.5
73	Pedia Sure weight control/nutritionals liq/pwd	72,797,584	37.6
74	Ensure Plus weight control/nutritionals liq/pwd	72,384,176	-6.2
75	Gillette Sensor refill razor blades	72,361,648	-12.5
76	Crest Multicare toothpaste	71,506,832	-11.5
77	Johnson & Johnson first-aid - tape/bandage/gauze/cotton	71,383,336	-2.1
78	Tums EX antacid tablets	70,736,408	-5.1
79	Skintimate shaving cream	70,556,384	8.5
80	Private-label anti-smoking gum	69,977,368	149.5
81	Children's Motrin internal analgesic liquids	69,640,136	-0.1
82	Kotex Security tampons	68,985,216	10.4
83	Nature Made mineral supplements	68,240,232	-3.4
84	Fixodent denture adhesives	67,638,576	0.4
85	Dial deodorant bar soap	66,138,960	-6.0
86	Trojan male contraceptives	65,910,632	0.7
87	Alcon Opti-Free Express eye/lens care solutions	65,549,372	34.0
88	Carefree sanitary napkins/liners	65,427,992	14.8
89	Secret deodorants	65,160,756	-11.3
90	Clairol Natural Instincts hair coloring	64,899,796	0.8
91	Just for Men hair coloring	64,478,688	5.6
92	Private-label cough syrup	64,115,888	-1.8
93	Cover Girl Clean facial makeup	64,104,772	2.0
94	Chapstick lip balm/cold sore medication	63,795,152	11.2
95	Imodium AD diarrhea tablets	$63,690,684	-2.3%
96	Monistat 3 feminine hygiene/medicinal treatments	63,165,044	4.7
97	Theraflu cold/allergy/sinus tablets/packets	63,160,252	-1.9
98	Private-label feminine hygiene/medicinal treatments	61,978,468	5.2
99	Ace muscle/body support devices	61,414,096	6.4
100	O B tampons	61,258,808	-0.6
101	Bausch & Lomb Renu Multiplus eye/lens care solutions	61,178,204	-3.7
102	Braun Oral B dental accessories/tools	60,720,912	21.5
103	Kotex Lightdays sanitary napkins/liners	60,037,016	15.3
104	Tylenol Cold cold/allergy/sinus tablets/packets	58,822,396	3.8
105	Irish Spring deodorant bar soap	58,788,628	-2.3
106	Clairol Herbal Essences hair conditioner/creme rinse	58,622,248	-6.2
107	Schick Slim Twin disposable razors	58,441,032	-4.8
108	Pepto-Bismol stomach remedy liquid/powder	58,285,460	-4.4
109	Maybelline Expert Eyes eye makeup	58,217,048	-6.0
110	Sudafed cold/allergy/sinus tablets/packets	58,109,152	1.5
111	Ponds facial cleansers	57,614,620	13.8
112	Osteo Bi-Flex mineral supplements	57,173,012	-11.6
113	E P T pregnancy test kits	57,163,888	0.6
114	Dove deodorants	56,717,104	0.1
115	Sensodyne toothpaste	56,168,184	6.4
116	Private-label pregnancy test kits	55,955,396	6.1
117	Private-label weight control/nutritionals liq/pwd	55,910,936	24.2
118	Old Spice High Endurance deodorants	55,589,444	0.8
119	Caress non-deodorant bar soap	54,972,272	-8.5
120	Tylenol Sinus cold/allergy/sinus tablets/packets	54,476,976	-2.8
121	Boost weight control/nutritionals liq/pwd	54,451,532	11.4
122	Gillette Venus razors	53,954,908	na
123	Secret Sheer Dry deodorants	53,733,160	11.2
124	One-A-Day multi-vitamins	53,718,216	-1.2
125	Excedrin Migraine internal analgesic tablets	53,545,416	-8.9
126	Private-label anti-itch treatments - including calamine	52,888,972	1.6
127	Banana Boat suntan lotion & oil	52,633,024	13.5
128	Tylenol Arthritis internal analgesic tablets	52,512,512	6.4
129	Mentadent toothpaste	51,568,656	-17.6
130	Private-label anti-smoking patch	51,412,068	18.5
131	Ivory non-deodorant bar soap	51,349,064	-6.1
132	Rogaine hair growth products	50,376,032	-24.3
133	Private-label laxative/stimulant liq/pwdr/oil	50,222,144	-2.7
134	Gillette Venus refill razor blades	49,874,028	na
135	Olay facial moisturizers	49,757,776	-4.1
136	Alka-Seltzer Plus cold/allergy/sinus tablets/packets	49,445,508	-34.2
137	Afrin nasal spray/drops/inhaler	49,256,456	-2.0
138	Suave shampoo	49,030,496	-3.2
139	Jergens hand & body lotion	48,727,656	3.4
140	Kleenex Cottonelle moist towelettes	48,487,436	5.2
141	Clairol Hydrience hair coloring	48,293,524	-0.8
142	Breathe Right nasal strips	47,913,944	5.6
143	Ban deodorants	47,886,840	-17.3
144	Private-label toothbrushes	47,655,728	-1.7
145	Dial liquid hand soap	47,431,252	-4.7
146	Lubriderm hand & body lotion	47,080,536	-0.9
147	Nivea hand & body lotion	46,889,204	-5.8
148	Olay Daily Facials facial cleansers	$46,772,676	87.5%
149	Gillette Series deodorants	46,389,464	4.9
150	Tylenol Cold cold/allergy/sinus liquid/powder	46,014,720	7.8
151	Olay non-deodorant bar soap	45,810,904	-0.8
152	Neutrogena suntan lotion & oil	45,773,236	-2.6
153	Futuro muscle/body support devices	45,713,472	5.9
154	Private-label cough/sore throat drop	45,064,592	5.0
155	Alka-Seltzer antacid/analgesic combo	45,048,092	-6.7
156	Coppertone suntan lotion & oil	45,013,720	-2.5
157	Pantene Pro V shampoo	44,981,836	-66.1
158	Huggies Supreme Care baby wipes	44,975,000	-8.1
159	Maybelline Great Lash eye makeup	44,793,648	-3.5
160	Neosporin Plus first-aid ointments/antiseptics	44,205,984	7.7
161	Tylenol Allergy Sinus cold/allergy/sinus tablets/packets	43,919,324	-3.3
162	Thermasilk hair conditioner/creme rinse	43,576,872	-3.6
163	Preparation H hemorrhoidal cream/ointment/spray	43,307,348	-14.2
164	Thermasilk shampoo	43,134,036	-8.6
165	Revlon Super Lustrous lipstick	43,006,036	-8.7
166	Advil Cold & Sinus cold/allergy/sinus tablets/packets	42,874,640	11.4
167	Garnier Nutrisse hair coloring	42,710,324	21.8
168	Private-label hand & body lotion	42,688,328	-1.1
169	Serenity adult incontinence products	42,679,984	1.4
170	Bausch & Lomb Renu eye/lens care solutions	41,933,632	-17.5
171	Kotex Overnites sanitary napkins/liners	41,876,228	10.2
172	Oral B Advantage toothbrushes	41,781,396	-22.1
173	Rave hair spray/spritz	41,359,904	0.3
174	Zest deodorant bar soap	41,264,472	-12.7
175	Alberto VO 5 hair conditioner/creme rinse	41,179,612	3.3
176	Secret Platinum deodorants	40,714,904	-8.8
177	Gas X antacid tablets	40,682,272	5.0
178	Colgate Total Fresh Stripe toothpaste	40,573,464	-30.3
179	Caress liquid all other soap	40,344,628	-4.0
180	Private-label shampoo	40,212,544	1.7
181	Dove liquid all other soap	40,163,372	-3.1
182	Trojan Enz male contraceptives	40,058,400	-1.5
183	Always Alldays sanitary napkins/liners	39,798,824	-6.6
184	Gillette Custom Plus disposable razors	39,763,104	-6.2
185	Lotrimin A F foot care/athletes foot medication	39,677,336	-1.4
186	Dimetapp cold/allergy/sinus liquid/powder	39,411,896	9.5
187	Mitchum deodorants	39,034,792	3.4
188	Phillips stomach remedy liquid/powder	38,829,412	-1.2
189	Gillette Mach3 razors	38,138,824	-14.0
190	Pantene Pro V hair styling/setting gel/mousse	38,094,152	34.5
191	Colgate 2 in 1 toothpaste	37,990,620	407.6
192	Triaminic cold/allergy/sinus liquid/powder	37,990,324	19.6
193	Neosporin first-aid ointments/antiseptics	37,977,836	0.0
194	Edge Pro Gel shaving cream	37,820,912	-31.6
195	Natures Resource mineral supplements	37,794,404	-4.6
196	Gillette Good News disposable razors	37,535,448	1.9
197	Private-label tampons	37,222,620	3.8
198	Rolaids antacid tablets	37,168,028	-2.1
199	Ecotrin internal analgesic tablets	37,130,812	-2.5
200	Right Guard Xtreme Sport deodorants	36,939,988	74.1

Top 200 OTC/HBC brands in 2001.

Drug Topics

2002;5:53.