Jordan Cupo, web and media specialist at Good Neighbor Pharmacy, AmerisourceBergen, offers 3 key takeaways for connecting with patients in the pharmacy amid COVID-19 and Medicare Part D open enrollment.
Cupo: Three key takeaways that are really important for independent pharmacies to keep in mind:
Number 1, more Medicare patients than ever before are turning to digital marketing channels such as Google and social media to find information about local businesses and stay connected to their friends and family.
The second most important key takeaway for independents to remember is that their strategies may look different this year than they have in the past. It's important for independents to modify their communication strategies based on any modified services that they may be offering, such as curbside pickup or pharmacy delivery.
The third key takeaway to remember is that print marketing still has a role to play. Even in a digital world where people are connecting online, there are still touch points, such as handing off a prescription and including a bag stuffer, or in-store signage that make a big difference when communicating with your patient.