These OTC/HBC brands rang up the highest sales in retail outlets last year

April 2, 2001

IRI provides a list of the top 100 OTC/HBC brands by dollar sales in 2000

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These OTC/HBC brands rang up the highest sales in retail outlets last year

What were the top 100 over-the-counter and health and beauty care product brands that generated the most dollar sales in 2000? Here's the pecking order as compiled by Information Resources Inc., a Chicago-based market research and software firm. IRI came up with the data by scanning 11,450 supermarkets, 7,600 drugstores, and 300 mass-merchandisers.

How does IRI define brand? If a product comes in a tablet and liquid form, IRI tracks these as two different entries; they are not aggregated into one single brand. Are your sales similar to this national scoreboard?

Top 100 OTC/HBC Brands in 2000

Rank

Brand

Dollar sales (add 000)

Change from year ago in %

1. Private-label internal analgesic tablets	$636,981,184	-3.8%
2. Ultra Slim Fast weight control/nutritionals liq/pwd	495,304,576	13.2
3. Tylenol internal analgesic tablets	479,323,424	-9.4
4. Private-label 1- & 2-letter vitamins	405,935,168	-15.7
5. Private-label mineral supplements	395,359,808	7. 9
6. Private-label cold/allergy/sinus tablets/packets	370,227,904	-2.2
7. Advil internal analgesic tablets	364,565,440	-4.1
8. Crest toothpaste	327,248,032	-5.1
9. Gillette Mach3 refill razor blades	323,554,048	29.1
10. Nicorette anti-smoking gum/filter/tablets	318,440,896	-11.3
11. Dove bar soap	316,770,400	7.2
12. Listerine mouthwash/dental rinse	305,180,608	3.4
13. Colgate toothpaste	304,847,936	3.9
14. Tampax tampons	264,418,224	-5.2
15. Always sanitary napkins/liners	248,424,480	-4.9
16. Private-label multi-vitamins	245,202,720	-7.2
17. Private-label adult incontinence products	195,770,176	8.5
18. Pepcid AC antacid tablets	191,245,984	-8.9
19. Pantene Pro V shampoo	190,208,768	-22.2
20. LOreal Preference hair coloring	187,168,800	14.1
21. Depend adult incontinence products	186,145,344	-0.7
22. Kotex sanitary napkins/liners	178,922,784	11.9
23. Aleve internal analgesic tablets	177,029,536	15.2
24. Playtex gentle glide tampons	172,172,672	5.3
25. Nicoderm CQ anti-smoking gum/filter/tablets	167,307,392	-20.5
26. Private-label moist towelettes	167,186,272	2.3
27. Dial bar soap	167,166,544	-2.0
28. Always Ultra sanitary napkins/liners	165,668,224	-5.5
29. Private-label antacid tablets	163,982,816	29.9
30. Stayfree sanitary napkins/liners	156,639,456	7.7
31. Ensure weight control/nutritionals liq/pwd	155,725,920	4.7
32. Private-label feminine hygiene/medicinal treatments	153,257,760	14.1
33. Goody hair accessories	152,732,992	-14.6
34. Private-label cotton balls/cotton swabs	146,994,432	1.5
35. Huggies Natural Care moist towelettes	145,872,160	16.7
36. Scunci hair accessories	145,613,888	54.1
37. Clairol Herbal Essences shampoo	144,331,008	5.1
38. Aquafresh toothpaste	143,658,464	-4.0
39. Private-label cold/allergy/sinus liquid/powder	139,793,392	-5. 0
40. Right Guard sport deodorants	139,685,600	-12.3
41. Benadryl cold/allergy/sinus tablets/packets	139,321,408	6.2
42. Private-label first-aid ointments/antiseptics	137,716,320	0.3
43. Degree deodorants	137,697,120	-6.5
44. Bayer internal analgesic tablets	137,153,136	1.4
45. Centrum multi-vitamins	135,063,168	1.9
46. Private-label mouthwash/dental rinse	133,954,144	0.3
47. Lever 2000 bar soap	130,669,376	-4.0
48. Vaseline Intensive Care hand & body lotion	130,551,760	-0.7
49. LOreal Excellence hair coloring	129,460,160	13.2
50. Zantac 75 antacid tablets	128,512,864	-18.9

51. Private-label sanitary napkins/liners	$126,712,992	-0.3
52. Private-label laxative tablets	126,586,528	5.6
53. Q Tips cotton balls/cotton swabs	125,832,848	3.2
54. Clairol Nice n Easy hair coloring	125,526,488	0.4
55. Mennen speed stick deodorants	122,927,216	1.5
56. Depend Poise adult incontinence products	121,108,872	9.4
57. Scope mouthwash/dental rinse	119,293,464	5.8
58. Centrum silver multi-vitamins	119,273,376	12.3
59. Gillette Sensor Excel refill razor blades	119,255,608	-6.8
60. Tylenol PM internal analgesic tablets	119,047,704	-6.9
61. Dr. Scholl foot care devices	119,017,392	-1.2
62. Osteo Bi Flex mineral supplements	118,725,952	20.8
63. Nature Made 1 & 2 letter vitamins	118,434,024	-15.1
64. Halls cough/sore throat drop	116,130,912	-8.3
65. Crest multicare toothpaste	115,013,912	17.3
66. LOreal Feria hair coloring	114,387,104	13.5
67. Private-label anti-smoking gum/filter/tablets	114,211,936	666.0
68. Gillette Sensor refill razor blades	113,782,248	-9.9
69. Metamucil laxative/stimulant liquids/powders/oils	110,757,600	-7.2
70. Private-label eye/lens care solutions	110,648,848	7.7
71. Braun Oral B dental accessories/tools	110,092,984	8.8
72. Excedrin internal analgesic tablets	109,957,664	-8.0
73. Edge shaving cream	106,708,040	3.0
74. Dial liquid soap	106,541,928	30.8
75. Vicks Nyquil cold/allergy/sinus liquid/powder	104,851,672	-7.9
76. Mentadent toothpaste	104,058,512	-17.0
77. Softsoap liquid soap	103,791,760	-11.0
78. Metab-O-Lite weight control candy/tablets	103,676,064	330.3
79. Irish Spring bar soap	103,316,184	5.8
80. Band-Aid first-aidtape/bandage/gauze/cotton	101,166,144	-6.5
81. Pantene Pro V hair conditioner/creme rinse	100,932,512	-28.3
82. Fixodent denture adhesives	99,056,096	3.4
83. Secret deodorants	98,186,640	-18.1
84. Sundown herbals mineral supplements	96,992,944	-14.3
85. Cover girl clean facial makeup	95,733,640	5.0
86. Tums Ex antacid tablets	95,711,760	-3.9
87. Ensure Plus weight control/nutritionals liq/pwd	94,912,160	-0.6
88. Pampers Baby Fresh One Ups moist towelettes	93,377,904	NA
89. Skintimate shaving cream	93,059,640	21.4
90. Alka Seltzer Plus cold/allergy/sinus tablets/packets	91,285,000	-23.4
91. Motrin IB internal analgesic tablets	90,110,792	-10.0
92. Head & Shoulders shampoo	89,484,792	-2.4
93. Bausch & Lomb Renu Multiplus eye/lens care solutions	89,265,920

13.2

94. Colgate Total toothpaste	89,190,560	-20.3
95. Caress bar soap	88,569,384	-2.5
96. Kotex Security tampons	87,499,216	5.8
97. Johnson & Johnson first-aidtape/bandage/gauze/cotton	85,896,480

13.8

98. Schick Slim Twin disposable razors	85,228,400	9.6
99. Private-label nasal spray/drops/inhaler	84,904,296	2.0
100. Tylenol internal analgesic liquids	84,663,416	-6.2

These OTC/HBC brands rang up the highest sales in retail outlets last year. Drug Topics 2001;7:45.