These OTC/HBC brands rang up the highest sales in retail outlets last year

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IRI provides a list of the top 100 OTC/HBC brands by dollar sales in 2000

 

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These OTC/HBC brands rang up the highest sales in retail outlets last year

What were the top 100 over-the-counter and health and beauty care product brands that generated the most dollar sales in 2000? Here's the pecking order as compiled by Information Resources Inc., a Chicago-based market research and software firm. IRI came up with the data by scanning 11,450 supermarkets, 7,600 drugstores, and 300 mass-merchandisers.

How does IRI define brand? If a product comes in a tablet and liquid form, IRI tracks these as two different entries; they are not aggregated into one single brand. Are your sales similar to this national scoreboard?

 

Top 100 OTC/HBC Brands in 2000

Rank
Brand
Dollar sales (add 000)
Change from year ago in %

1. Private-label internal analgesic tablets
$636,981,184
-3.8%
2. Ultra Slim Fast weight control/nutritionals liq/pwd
495,304,576
13.2
3. Tylenol internal analgesic tablets
479,323,424
-9.4
4. Private-label 1- & 2-letter vitamins
405,935,168
-15.7
5. Private-label mineral supplements
395,359,808
7. 9
6. Private-label cold/allergy/sinus tablets/packets
370,227,904
-2.2
7. Advil internal analgesic tablets
364,565,440
-4.1
8. Crest toothpaste
327,248,032
-5.1
9. Gillette Mach3 refill razor blades
323,554,048
29.1
10. Nicorette anti-smoking gum/filter/tablets
318,440,896
-11.3
11. Dove bar soap
316,770,400
7.2
12. Listerine mouthwash/dental rinse
305,180,608
3.4
13. Colgate toothpaste
304,847,936
3.9
14. Tampax tampons
264,418,224
-5.2
15. Always sanitary napkins/liners
248,424,480
-4.9
16. Private-label multi-vitamins
245,202,720
-7.2
17. Private-label adult incontinence products
195,770,176
8.5
18. Pepcid AC antacid tablets
191,245,984
-8.9
19. Pantene Pro V shampoo
190,208,768
-22.2
20. L’Oreal Preference hair coloring
187,168,800
14.1
21. Depend adult incontinence products
186,145,344
-0.7
22. Kotex sanitary napkins/liners
178,922,784
11.9
23. Aleve internal analgesic tablets
177,029,536
15.2
24. Playtex gentle glide tampons
172,172,672
5.3
25. Nicoderm CQ anti-smoking gum/filter/tablets
167,307,392
-20.5
26. Private-label moist towelettes
167,186,272
2.3
27. Dial bar soap
167,166,544
-2.0
28. Always Ultra sanitary napkins/liners
165,668,224
-5.5
29. Private-label antacid tablets
163,982,816
29.9
30. Stayfree sanitary napkins/liners
156,639,456
7.7
31. Ensure weight control/nutritionals liq/pwd
155,725,920
4.7
32. Private-label feminine hygiene/medicinal treatments
153,257,760
14.1
33. Goody hair accessories
152,732,992
-14.6
34. Private-label cotton balls/cotton swabs
146,994,432
1.5
35. Huggies Natural Care moist towelettes
145,872,160
16.7
36. Scunci hair accessories
145,613,888
54.1
37. Clairol Herbal Essences shampoo
144,331,008
5.1
38. Aquafresh toothpaste
143,658,464
-4.0
39. Private-label cold/allergy/sinus liquid/powder
139,793,392
-5. 0
40. Right Guard sport deodorants
139,685,600
-12.3
41. Benadryl cold/allergy/sinus tablets/packets
139,321,408
6.2
42. Private-label first-aid ointments/antiseptics
137,716,320
0.3
43. Degree deodorants
137,697,120
-6.5
44. Bayer internal analgesic tablets
137,153,136
1.4
45. Centrum multi-vitamins
135,063,168
1.9
46. Private-label mouthwash/dental rinse
133,954,144
0.3
47. Lever 2000 bar soap
130,669,376
-4.0
48. Vaseline Intensive Care hand & body lotion
130,551,760
-0.7
49. L’Oreal Excellence hair coloring
129,460,160
13.2
50. Zantac 75 antacid tablets
128,512,864
-18.9
51. Private-label sanitary napkins/liners
$126,712,992
-0.3
52. Private-label laxative tablets
126,586,528
5.6
53. Q Tips cotton balls/cotton swabs
125,832,848
3.2
54. Clairol Nice ’n Easy hair coloring
125,526,488
0.4
55. Mennen speed stick deodorants
122,927,216
1.5
56. Depend Poise adult incontinence products
121,108,872
9.4
57. Scope mouthwash/dental rinse
119,293,464
5.8
58. Centrum silver multi-vitamins
119,273,376
12.3
59. Gillette Sensor Excel refill razor blades
119,255,608
-6.8
60. Tylenol PM internal analgesic tablets
119,047,704
-6.9
61. Dr. Scholl foot care devices
119,017,392
-1.2
62. Osteo Bi Flex mineral supplements
118,725,952
20.8
63. Nature Made 1 & 2 letter vitamins
118,434,024
-15.1
64. Halls cough/sore throat drop
116,130,912
-8.3
65. Crest multicare toothpaste
115,013,912
17.3
66. L’Oreal Feria hair coloring
114,387,104
13.5
67. Private-label anti-smoking gum/filter/tablets
114,211,936
666.0
68. Gillette Sensor refill razor blades
113,782,248
-9.9
69. Metamucil laxative/stimulant liquids/powders/oils
110,757,600
-7.2
70. Private-label eye/lens care solutions
110,648,848
7.7
71. Braun Oral B dental accessories/tools
110,092,984
8.8
72. Excedrin internal analgesic tablets
109,957,664
-8.0
73. Edge shaving cream
106,708,040
3.0
74. Dial liquid soap
106,541,928
30.8
75. Vicks Nyquil cold/allergy/sinus liquid/powder
104,851,672
-7.9
76. Mentadent toothpaste
104,058,512
-17.0
77. Softsoap liquid soap
103,791,760
-11.0
78. Metab-O-Lite weight control candy/tablets
103,676,064
330.3
79. Irish Spring bar soap
103,316,184
5.8
80. Band-Aid first-aid—tape/bandage/gauze/cotton
101,166,144
-6.5
81. Pantene Pro V hair conditioner/creme rinse
100,932,512
-28.3
82. Fixodent denture adhesives
99,056,096
3.4
83. Secret deodorants
98,186,640
-18.1
84. Sundown herbals mineral supplements
96,992,944
-14.3
85. Cover girl clean facial makeup
95,733,640
5.0
86. Tums Ex antacid tablets
95,711,760
-3.9
87. Ensure Plus weight control/nutritionals liq/pwd
94,912,160
-0.6
88. Pampers Baby Fresh One Ups moist towelettes
93,377,904
NA
89. Skintimate shaving cream
93,059,640
21.4
90. Alka Seltzer Plus cold/allergy/sinus tablets/packets
91,285,000
-23.4
91. Motrin IB internal analgesic tablets
90,110,792
-10.0
92. Head & Shoulders shampoo
89,484,792
-2.4
93. Bausch & Lomb Renu Multiplus eye/lens care solutions
89,265,920

13.2

94. Colgate Total toothpaste
89,190,560
-20.3
95. Caress bar soap
88,569,384
-2.5
96. Kotex Security tampons
87,499,216
5.8
97. Johnson & Johnson first-aid—tape/bandage/gauze/cotton
85,896,480

13.8

98. Schick Slim Twin disposable razors
85,228,400
9.6
99. Private-label nasal spray/drops/inhaler
84,904,296
2.0
100. Tylenol internal analgesic liquids
84,663,416
-6.2

 

These OTC/HBC brands rang up the highest sales in retail outlets last year. Drug Topics 2001;7:45.

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