These OTC/HBC brands rang up the highest sales in retail outlets last year
IRI provides a list of the top 100 OTC/HBC brands by dollar sales in 2000
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These OTC/HBC brands rang up the highest sales in retail outlets last year
What were the top 100 over-the-counter and health and beauty care product brands that generated the most dollar sales in 2000? Here's the pecking order as compiled by Information Resources Inc., a Chicago-based market research and software firm. IRI came up with the data by scanning 11,450 supermarkets, 7,600 drugstores, and 300 mass-merchandisers.
How does IRI define brand? If a product comes in a tablet and liquid form, IRI tracks these as two different entries; they are not aggregated into one single brand. Are your sales similar to this national scoreboard?
Top 100 OTC/HBC Brands in 2000
Rank
Brand
Dollar
sales
(add 000)
Change
from year
ago in %
1. Private-label internal analgesic tablets
$636,981,184
-3.8%
2. Ultra Slim Fast weight control/nutritionals liq/pwd
495,304,576
13.2
3. Tylenol internal analgesic tablets
479,323,424
-9.4
4. Private-label 1- & 2-letter vitamins
405,935,168
-15.7
5. Private-label mineral supplements
395,359,808
7. 9
6. Private-label cold/allergy/sinus tablets/packets
370,227,904
-2.2
7. Advil internal analgesic tablets
364,565,440
-4.1
8. Crest toothpaste
327,248,032
-5.1
9. Gillette Mach3 refill razor blades
323,554,048
29.1
10. Nicorette anti-smoking gum/filter/tablets
318,440,896
-11.3
11. Dove bar soap
316,770,400
7.2
12. Listerine mouthwash/dental rinse
305,180,608
3.4
13. Colgate toothpaste
304,847,936
3.9
14. Tampax tampons
264,418,224
-5.2
15. Always sanitary napkins/liners
248,424,480
-4.9
16. Private-label multi-vitamins
245,202,720
-7.2
17. Private-label adult incontinence products
195,770,176
8.5
18. Pepcid AC antacid tablets
191,245,984
-8.9
19. Pantene Pro V shampoo
190,208,768
-22.2
20. LOreal Preference hair coloring
187,168,800
14.1
21. Depend adult incontinence products
186,145,344
-0.7
22. Kotex sanitary napkins/liners
178,922,784
11.9
23. Aleve internal analgesic tablets
177,029,536
15.2
24. Playtex gentle glide tampons
172,172,672
5.3
25. Nicoderm CQ anti-smoking gum/filter/tablets
167,307,392
-20.5
26. Private-label moist towelettes
167,186,272
2.3
27. Dial bar soap
167,166,544
-2.0
28. Always Ultra sanitary napkins/liners
165,668,224
-5.5
29. Private-label antacid tablets
163,982,816
29.9
30. Stayfree sanitary napkins/liners
156,639,456
7.7
31. Ensure weight control/nutritionals liq/pwd
155,725,920
4.7
32. Private-label feminine hygiene/medicinal treatments
153,257,760
14.1
33. Goody hair accessories
152,732,992
-14.6
34. Private-label cotton balls/cotton swabs
146,994,432
1.5
35. Huggies Natural Care moist towelettes
145,872,160
16.7
36. Scunci hair accessories
145,613,888
54.1
37. Clairol Herbal Essences shampoo
144,331,008
5.1
38. Aquafresh toothpaste
143,658,464
-4.0
39. Private-label cold/allergy/sinus liquid/powder
139,793,392
-5. 0
40. Right Guard sport deodorants
139,685,600
-12.3
41. Benadryl cold/allergy/sinus tablets/packets
139,321,408
6.2
42. Private-label first-aid ointments/antiseptics
137,716,320
0.3
43. Degree deodorants
137,697,120
-6.5
44. Bayer internal analgesic tablets
137,153,136
1.4
45. Centrum multi-vitamins
135,063,168
1.9
46. Private-label mouthwash/dental rinse
133,954,144
0.3
47. Lever 2000 bar soap
130,669,376
-4.0
48. Vaseline Intensive Care hand & body lotion
130,551,760
-0.7
49. LOreal Excellence hair coloring
129,460,160
13.2
50. Zantac 75 antacid tablets
128,512,864
-18.9
51. Private-label sanitary napkins/liners
$126,712,992
-0.3
52. Private-label laxative tablets
126,586,528
5.6
53. Q Tips cotton balls/cotton swabs
125,832,848
3.2
54. Clairol Nice n Easy hair coloring
125,526,488
0.4
55. Mennen speed stick deodorants
122,927,216
1.5
56. Depend Poise adult incontinence products
121,108,872
9.4
57. Scope mouthwash/dental rinse
119,293,464
5.8
58. Centrum silver multi-vitamins
119,273,376
12.3
59. Gillette Sensor Excel refill razor blades
119,255,608
-6.8
60. Tylenol PM internal analgesic tablets
119,047,704
-6.9
61. Dr. Scholl foot care devices
119,017,392
-1.2
62. Osteo Bi Flex mineral supplements
118,725,952
20.8
63. Nature Made 1 & 2 letter vitamins
118,434,024
-15.1
64. Halls cough/sore throat drop
116,130,912
-8.3
65. Crest multicare toothpaste
115,013,912
17.3
66. LOreal Feria hair coloring
114,387,104
13.5
67. Private-label anti-smoking gum/filter/tablets
114,211,936
666.0
68. Gillette Sensor refill razor blades
113,782,248
-9.9
69. Metamucil laxative/stimulant liquids/powders/oils
110,757,600
-7.2
70. Private-label eye/lens care solutions
110,648,848
7.7
71. Braun Oral B dental accessories/tools
110,092,984
8.8
72. Excedrin internal analgesic tablets
109,957,664
-8.0
73. Edge shaving cream
106,708,040
3.0
74. Dial liquid soap
106,541,928
30.8
75. Vicks Nyquil cold/allergy/sinus liquid/powder
104,851,672
-7.9
76. Mentadent toothpaste
104,058,512
-17.0
77. Softsoap liquid soap
103,791,760
-11.0
78. Metab-O-Lite weight control candy/tablets
103,676,064
330.3
79. Irish Spring bar soap
103,316,184
5.8
80. Band-Aid first-aidtape/bandage/gauze/cotton
101,166,144
-6.5
81. Pantene Pro V hair conditioner/creme rinse
100,932,512
-28.3
82. Fixodent denture adhesives
99,056,096
3.4
83. Secret deodorants
98,186,640
-18.1
84. Sundown herbals mineral supplements
96,992,944
-14.3
85. Cover girl clean facial makeup
95,733,640
5.0
86. Tums Ex antacid tablets
95,711,760
-3.9
87. Ensure Plus weight control/nutritionals liq/pwd
94,912,160
-0.6
88. Pampers Baby Fresh One Ups moist towelettes
93,377,904
NA
89. Skintimate shaving cream
93,059,640
21.4
90. Alka Seltzer Plus cold/allergy/sinus tablets/packets
91,285,000
-23.4
91. Motrin IB internal analgesic tablets
90,110,792
-10.0
92. Head & Shoulders shampoo
89,484,792
-2.4
93. Bausch & Lomb Renu Multiplus eye/lens care solutions
89,265,920
13.2
94. Colgate Total toothpaste
89,190,560
-20.3
95. Caress bar soap
88,569,384
-2.5
96. Kotex Security tampons
87,499,216
5.8
97. Johnson & Johnson first-aidtape/bandage/gauze/cotton
85,896,480
13.8
98. Schick Slim Twin disposable razors
85,228,400
9.6
99. Private-label nasal spray/drops/inhaler
84,904,296
2.0
100. Tylenol internal analgesic liquids
84,663,416
-6.2
These OTC/HBC brands rang up the highest sales in retail outlets last year. Drug Topics 2001;7:45.
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