As The Pharmacy Sage, I often write about solving your most brutal problems by asking the right questions. They are so basic and fundamental that I am presenting to you the 5 most powerful ones that I have discovered for helping create a far more profitable and successful pharmacy than ever before.
The question is “how do you disrupt the marketplace and drive a wedge between large numbers of people and your competition, even chains?”
Find out what they value most and give it to them!
If they’re currently doing business with another pharmacy, ask them 2 questions:
Once you have these two pieces of information, you can formulate a dialogue that shows them how you measure up to what the other one is doing well, and how you overcome or compensate for what they need to improve. Thus, you give your prospective patient far more reasons to do business with you than staying with the other pharmacy.
What you think about determines what you act on. And your actions lead to results. Therefore, if you’re thinking about establishing true wealth in your pharmacy, then you need to think about the information you want and the questions that will lead to it.
Those are the most basic questions. In fact, they are so fundamentally sound, they need to be asked and answered soon to determine what needs to be done with your pharmacy to create more cash flow, more profits, and ultimately more wealth, not only for yourself, but also for your family.
The answers to those questions may also lead you to more financial freedom, which means that you can come and go as you wish, and your pharmacy will always run like a well-oiled machine.
The Pharmacy Sage can be reached at firstname.lastname@example.org. Those interested in a copy of my free report “Entrepreneurship, Leadership, and Marketing for Pharmacy Owners" should contact that email.
A powerhouse in the world of independent pharmacy, Lester offers free business resources for Pharmacy Owners on his website, ThePharmacySage.com. Offering insight, wisdom, and strategy, Lester Nathan, MS, is an esteemed voice in pharmacy business. Lester helps his clients increase patients and profits in spite of the 3rd party payment fiasco.