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In an effort to prevent counterfeit drugs from reaching patients, Woburn, Mass.-based SupplyScape Corp. has launched the SupplyScape RxAuthentication Service. The service will provide the serial number of each pharmaceutical package, called an electronic product code (EPC). The number can be verified as authentic before drugs are dispensed to U.S. consumers. According to the company, the RxAuthentication Service leverages radio frequency identification (RFID) tags to store the EPC of the drug package, which pharmacies and wholesalers can verify on the Web.