Study: Women's use of supplements is down

January 23, 2008

Women's supplement usage declining

Women appear to be leaving the vitamin and nutritional supplement category in significant numbers, according to TABS group, a market research and consulting firm based in Shelton, Conn. In a study of 1,000 respondents across the U.S. fielded by TNS and sponsored by TABS group, 66% of men and 66% of women claimed to use vitamins and nutritional supplements. While male incidence held steady vs. a similar study conducted by TABS in December 2005, the incidence of women represents a dramatic 13% drop during the same period. The decline in usage was not completely broad-based, as the decline was isolated to just women in the 30- to 59-year-old range. For more information, visit