Rite Aid pharmacies have launched a two-month initiative to help allergy sufferers understand, minimize, and manage reactions to allergens. During April and May, allergy sufferers can get a free Allergy Guide on how to avoid and treat allergies and an Allergy Awareness Home Handbook at any Rite Aid store. Rite Aid created the guides in collaboration with the American Academy of Allergy, Asthma & Immunology. Rite Aid has also partnered with Pollen.com, a Web site dedicated to allergy education and awareness. Customers will be able to find the pollen index by visiting
