P&G takes action against alleged copycatters

February 27, 2006

Procter & Gamble has filed a lawsuit against Vi-Jon Industries. The lawsuit, filed in the U.S. District Court for the Southern District of New York, alleges that Vi-Jon infringed and diluted the unique trade dress of P&G's Crest Pro-Health, "a highly effective antiplaque/antigingivitis oral rinse, and also engaged in false advertising of its mouthwash product."

P&G takes action against alleged copycatters

Procter & Gamble has filed a lawsuit against Vi-Jon Industries. The lawsuit, filed in the U.S. District Court for the Southern District of New York, alleges that Vi-Jon infringed and diluted the unique trade dress of P&G's Crest Pro-Health, "a highly effective antiplaque/antigingivitis oral rinse, and also engaged in false advertising of its mouthwash product." The Vi-Jon product is sold in retail stores under store brand names.

In a separate development, P&G and McLane Co. have reached a settlement on a lawsuit filed by P&G on Dec. 21, 2005, that alleges trade dress infringement on four of P&G's brands and unfair competition by McLane. McLane and its subsidiaries denied those contentions but have agreed to a consent order submitted to the court and will immediately redesign the packaging of their products.

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