Outcomes' Strategic Vision for Enhancing Patient Services and Transforming Care

In an era of evolving health care, pharmacy practice stands at a critical crossroads of innovation and patient care. Outcomes, a leading technology platform, is pioneering new approaches to empower pharmacists and improve patient outcomes through advanced technological solutions and strategic program development. Dani Markus, PharmD, MBA, discusses the importance of technology in the modern pharmacy era and how it's helping community pharmacists become central figures in health care. In the Total Pharmacy Solutions Summit Fall 2025 presentation, Markus outlined the vision for transforming pharmacy services, highlighting the critical role of pharmacists in modern health care delivery.

“The platform that we have...is built to empower pharmacies with tools, data, and connections that they need to really deliver those high-value clinical services to help patients in their communities and help them have those better medication outcomes, and not just medication but health outcomes,” Markus said.

Read on for Key Takeaways From Markus’s Presentation:

• The Outcomes platform represents an unprecedented infrastructure in pharmacy care, supporting 65,000 contracted pharmacies, covering 96% of retail pharmacies in the United States. The network includes 54% chain pharmacies and 33% independent pharmacies, with a robust technology platform that unifies multiple engagement channels. The platform sees more than 20,000 daily users and has successfully integrated various clinical service capabilities into a single system, driving operational efficiency for pharmacy professionals.
• Recognizing significant challenges in clinical research, Outcomes launched an innovative clinical trial recruitment program to address critical industry barriers. Current statistics reveal that 50% of clinical trials face delays due to recruitment challenges, with 80% failing to meet recruitment goals. The average clinical trial delay costs between $2 and $10 million monthly. By leveraging pharmacists' existing patient relationships, the program aims to bridge recruitment gaps, potentially reducing travel distances and increasing patient awareness about clinical trial opportunities.
• In partnership with Highmark Wholecare, Outcomes developed a groundbreaking medical billing program focused on improving asthma care. Currently limited to Pennsylvania, the program helps pharmacies get credentialed and navigate complex provider status requirements. This initiative directly addresses one of the profession's long-standing challenges: transforming provider status from a theoretical concept to a practical, implementable service model.
• Further, Markus discusses how the platform offers enhanced messaging programs designed to support pharmaceutical manufacturers' goals. These programs focus on patient education, therapy adherence, and reducing medication abandonment. By leveraging pharmacy data, the initiatives create targeted interventions at critical points in a patient's medication journey, potentially improving overall treatment outcomes.
• The platform's sophisticated targeting system uses robust clinical algorithms to identify patient intervention opportunities. By normalizing data from various sources and applying advanced clinical logic, the system helps pharmacists prioritize and personalize patient care interventions. Importantly, the platform allows pharmacists to validate or disposition these recommendations based on their personal patient knowledge.
• The network demonstrated significant growth, with a 70% increase in claim submissions compared with the previous year. The platform facilitated approximately $180 million in annual payments back to pharmacies, underscoring its economic value alongside its clinical capabilities. Markus emphasized that pharmacists are not just medication dispensers but also critical health care providers capable of delivering comprehensive, personalized patient care.
• By providing technological infrastructure, data insights, and strategic programs, Outcomes is actively reshaping the pharmacy profession's potential. As health care continues to evolve, platforms like Outcomes represent more than technological solutions—they are catalysts for a broader transformation in patient care delivery.

“The pharmacist is at the core, and not just the pharmacist but [also] the patient,” Markus said. “We just really focus on the pharmacist and pharmacies as a mechanism to reach the patient, where they have a trusted relationship and are having that in-person interaction quite frequently.”