New over-the-counter eye health products

Consumers can see more clearly now that manufacturers have unleashed a slew of innovative over-the-counter eye washes and eye drops. Here's a look at some of the choices that are available:

Allergan is making available OPTIVE Lubricant Eye Drops. The firm claims the company's latest advance in artificial tear technology with an advanced dual-action formula provides long-lasting relief from dry eye symptoms.

J&J is offering Visine Tears Lasting Relief for the temporary relief of burning, irritation, and discomfort due to dryness of the eye or exposure to wind or sun. J&J claims the product is for advanced dry eye relief and that it moisturizes and protects eyes.

Novartis is providing Zaditor Eye Drops. The company claims the drops are strong enough to last up to 12 hours with just one drop. The product contains an antihistamine that is supposed to "relieve the itch in minutes."

Bausch & Lomb markets Alaway Eye Itch Relief. The OTC is designed to provide temporary relief of itchy eyes due to ragweed, pollen, grass, animal hair, and dander.

Mentholatum is expanding its Rohto line with Rohto V. Arctic. The product, which is designed to soothe eye strain provides a long-lasting cooling sensation, according to the company.

Simalasan is offering Computer Eye Relief eye drops, which are designed to stimulate the eye's natural ability to relieve eye strain due to intense computer work, TV, reading, writing, or driving at night.

Prestige Brands' entry is Clear Eyes ExtraRelief Lubricant Eye Redness Reliever for the temporary relief of redness due to minor eye irritation.