New health survey uncovers what sways consumers

Few consumers rely on Web sites created by pharmaceutical companies for drug treatment information. That's the conclusion of a poll of 800 consumers conducted by market research firm Prospectiv. The on-line survey also found that consumers opt for general health Web sites (54%) and ailment-specific sites (37%) over pharmaceutical company portals (4%). In addition, when asked what would pique their interest in specific drug treatments for their conditions, more than half (55%) identified drug samples, followed by e-newsletters (35%) and coupons (10%) as their top incentives.

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