|Articles|October 15, 2001

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GSK to offer needy seniors price breaks via discount card

GlaxoSmithKline has become the first Rx maker to jump into the discount card fray, promising seniors with incomes below $26,000 at least 30% reductions off the cash prices they've been paying pharmacies for GSK outpatient products. Details were sketchy at the Capitol Hill news conference, where company officials unveiled their Orange Card program. But Robert Ingram, president of pharmaceutical operations, said, "The pharmacist gets fully reimbursed right away. Nothing comes out of the pharmacist's pocket."

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