Merril Gilbert, founder and CEO of TraceTrust, discusses variations in cannabis product potency and type during the Natural Products Expo East in Baltimore, MD.
Merril Gilbert, founder and CEO of TraceTrust: People coming from food and beverage, they know how to make these products and understand that when we run the standard, we look at three categories of ingestible. Number 1 is anything that’s made into a batch, so beverages fall into that capsules, candy bars that are poured into a form and it’s easily identified as each square equal x. That’s all a very controlled batch formula, but the next category is your snacks and your coded popcorns and your coated chocolate gummies, etc. How that stuff gets medicated and infused is going to vary because of that, and so you have to get really careful on: “Wow, that’s delicious,” but not eating the whole bag if the whole bag is 100 milligrams of THC or CBD. You have to be very careful. And then the last group that we look at is baked goods because when you do have dry/wet ingredients and you add heat, you have a very different reaction area to it. And remember that for the THC and CBD to be activated, it needs heat. So, it has to be very carefully figured out and processed in the right methodologies for whatever you’re trying to create.