How Innovation is at the Heart of Independent PBM LucyRx

The pharmacy industry has long been suffering from declining reimbursements and an inability to keep a sustainable business model amidst pressures from pharmacy benefit managers (PBMs) and the drug market as a whole. With many experts calling on federal legislation to correct the issues in pharmacy, others are looking toward innovation to make the change themselves.

“LucyRx is a pharmacy benefit management company. We provide services now to over a million members across all 50 states. We service both commercial lives and retiree lives,” said David Blair, CEO of LucyRx, an independent PBM that is rewriting the playbook for how pharmacy benefits are administered in the US. “LucyRx came about because of a very simple observation: The delivery of prescription care in this country is broken.”

Blair sat down with Drug Topics to discuss the work of LucyRx and how its business model differs from that of other market-leading PBMs like CVS Caremark, Express Scripts, Optum Rx, and others. With the robust amount of data, analytics, and expertise LucyRx has at its disposal, they are aiming to reduce costs and improve health outcomes on a national level.

Find out about the industry-changing momentum behind LucyRx and how companies like these are making a real difference within health care, as pharmacists and other pharmacy employees constantly face industry pressures.

Also, stay tuned for more from our conversation with Blair as he looks toward the future of pharmacy benefits and how his company is facilitating the evolution of pharmacy delivery in the US.

READ MORE: Independent Pharmacy Closures Significantly Impact Health of US Population | APhA 2025

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