Hemorrhoidal remedies category up across all outlets

category close up hemorrhoid category

 

Hemorrhoidal remedies category up across all outlets

Sales in the hemorrhoidal category increased during the 52 weeks ending May 20, 2001, according to Information Resources Inc., Chicago.

Total dollar sales reached $83 million, up 18.3%. Drugstore sales were $38 million, up 13.4%. Food stores sales were $19 million, up 34.2%. Mass-merchandiser sales increased 15.6% to $26 million.

Total unit sales in the hemorrhoidal remedies category increased across all three outlets by 16.5%, to 14 million. Drugstore unit sales increased 11.9%, to six million. Food stores garnered unit sales of three million, a 28.6% hike. Mass-merchandisers’ unit sales rose 15.2%, to five million.

Hemorrhoidal remedies’ total dollar sales in drugstores, food stores, and mass-merchandisers for the 52 weeks ending May 20, 2001

Total dollar sales:$83 million, up 18.3%
Drugstores (45.7% of market)$38 million, up 13.4%
Food stores (23% of market)$19 million, up 34.2%
Mass-merchandisers (31.3% of market)$26 million, up 15.6%

 

Total dollar sales:14 million, up 16.5%
Drugstores (41% of market)6 million, up 11.9%
Food stores (22.8% of market)3 million, up 28.6%
Mass-merchandisers (36.2% of market)5 million, up 15.2%

 

For a look at sales by individual products, see the tables that follow:

ProductTotal salesChange from year before
Preparation H Private label Tucks Anusol TN Dickinsons Fleet Pain Relief Calmol Tronolane Triad Medicone$27 million 25 million 19 million 9 million 676,379 503,494 4354,845 184,430 134,881 55,669+83.6 +0.4 +5.5 -3.9 +5.4 -6.9 +4.1 -34.4 NA -10.3
ProductTotal unit salesChange from year before
Preparation H Private label Tucks Anusol TN Dickinsons Fleet Calmol Tronolane Triad Medicone3 million 6 million 3 million 1 million 114,903 86,216 426,640 39,522 33,809 8,455+157.5 -0.9% +4.0% -8.1 +3.3 -9.4% +8.5% -23.7% N/A -11.7%

 



Sandra Levy. Hemorrhoidal remedies category up across all outlets.

Drug Topics

2001;15.