A new paper released by NACDS and prepared by PricewaterhouseCoopers has identified the following four steps for successful new product launches:
- Understand and eliminate preconceived notions of each trading partner and establish a joint definition of launch success beyond just sales/volume targets;
- establish detailed milestones and success criteria and assign specific responsibility and accountability for each element;
- provide transparency to potential launch issues and develop contingency planning in advance for likely scenarios to avoid overreacting to expected event;
- devote time to post-launch analysis. For more information, visit
