Framework for successful product launches released
A new paper released by NACDS and prepared by PricewaterhouseCoopers has identified the following four steps for successful new product launches.
A new paper released by NACDS and prepared by PricewaterhouseCoopers has identified the following four steps for successful new product launches:
- Understand and eliminate preconceived notions of each trading partner and establish a joint definition of launch success beyond just sales/volume targets;
- establish detailed milestones and success criteria and assign specific responsibility and accountability for each element;
- provide transparency to potential launch issues and develop contingency planning in advance for likely scenarios to avoid overreacting to expected event;
- devote time to post-launch analysis. For more information, visit
Recent Videos
Related Content
Florida Pharmacist Discusses Medication Preparedness for Hurricanes
October 8th 2024Article
Florida-based pharmacist Brad Phillips, PharmD, BCACP, speaks to the importance of pre-planning, emergency refills, medication storage, and post-storm safety measures to ensure medication security during hurricanes.
