Five Tools to Improve Your Customer Experience

Pharmacy websites are standard, but consumers today expect mobile, not just online. Amazon and other online giants set the bar for other retailers and service providers, including healthcare.

Why stop with flu and shingles vaccines? Pharmacists can administer vaccines against more than two dozen diseases from adenovirus to yellow fever. Some pharmacies employ nurses to free up pharmacists for counseling and other pharmacist-only duties.

It’s a small step from giving travel-related vaccines to providing travel advice on staying healthy and avoiding diseases such as traveler’s diarrhea or malaria for which there is no vaccine. The Centers for Disease Control and Prevention Health Information for International Travel, better known as the Yellow Book, updates health advice annually.

Dispensing remains a key part of most pharmacy operations and few things annoy customers more than a long wait. Technology that speeds dispensing improves the customer experience.

Why stop at prescription meds? Savvy pharmacists are repackaging prescription meds, supplements, and routine OTCs in blister packs, strips, and other convenience packaging for customer convenience. Putting convenience packaging patients on medication synchronization makes their lives easier as it boosts repeat sales.