|Articles|January 14, 2008

Drug Topics to expand in the digital world

Author(s)Judy Chi

Drug Topics announces a new publication frequency and adds an expert in specialty pharmacy to its board.

As that well-known song put it so aptly, there is a time for everything. For Drug Topics, it's time for us to plunge deeper into the digital world. Starting with our February issue, Drug Topics has decided to produce five editions every month-one print version and four digital ones. This means our magazine will now be published every month, rather than every two weeks. We believe this change will help us save on our printing costs, without sacrificing timeliness, since we will be supplemented by a digital edition every week.

Over the years, Drug Topics has been published at various frequencies. We started out as a monthly publication and moved to a weekly schedule in the 1930s. As of July 1943, we became a biweekly due to war shortages and remained at that frequency after the war. So we have been coming out as a fortnightly for the past 64 years.

For us to go from a biweekly to a monthly schedule for our print edition is a momentous decision. We think it will work out for the best. For those who like paper, you'll still have a hard copy that you can hold on to or pass along to others on your staff. For those who prefer reading by computer, our digital edition is just the ticket for you.

So far, the feedback to our frequency change is positive from many quarters. They understand why we are making this move and accept it, given the realities of today's business climate.

Internal server error