Drug abuse awareness campaign launched

May 30, 2006

The Consumer Healthcare Products Association has joined forces withthe Partnership for a Drug-Free America to launch an advertisingcampaign designed to curb the abuse of prescription and OTCmedicines and to draw public attention to the substance abuse trendamong teenagers. At dual press conferences held recently inWashington, D.C., and New York, TV, print, and radio public serviceads were unveiled.

The Consumer Healthcare Products Association has joined forces with the Partnership for a Drug-Free America to launch an advertising campaign designed to curb the abuse of prescription and OTC medicines and to draw public attention to the substance abuse trend among teenagers. At dual press conferences held recently in Washington, D.C., and New York, TV, print, and radio public service ads were unveiled. The campaign also includes an educational brochure in English and Spanish as well as information for parents and teens, which is available at http://www.drugfree.org/ and http://www.dxmstories.com/.

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