Drug abuse awareness campaign launched

The Consumer Healthcare Products Association has joined forces with the Partnership for a Drug-Free America to launch an advertising campaign designed to curb the abuse of prescription and OTC medicines and to draw public attention to the substance abuse trend among teenagers. At dual press conferences held recently in Washington, D.C., and New York, TV, print, and radio public service ads were unveiled. The campaign also includes an educational brochure in English and Spanish as well as information for parents and teens, which is available at http://www.drugfree.org/ and http://www.dxmstories.com/.

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