Starting with Exelixis’ condition on in-house dispensing data, manufacturers are introducing a new approach to 340B claims focused on transparency.
|Articles|January 25, 2008
CVS launches monthly magazine for purchasers of healthcare products
CVS/Pharmacy sponsors magazine for top-tier healthcare purchasers
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A new vehicle for healthcare advertisingboth pharmaceutical and OTCwill be launched this May, when the first issue of Great Health Magazine arrives in the mailboxes of half a million high-end customers of CVS/Pharmacy. The monthly magazine, sponsored by CVS, is the latest creation from Basic Media group, a 12-year-old custom publishing company. Great Health will be distributed to the top-tier health brand buyers of CVS/Pharmacy's 75-million Extracare card-holders.
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