CVS launches monthly magazine for purchasers of healthcare products

A new vehicle for healthcare advertising—both pharmaceutical and OTC—will be launched this May, when the first issue of Great Health Magazine arrives in the mailboxes of half a million high-end customers of CVS/Pharmacy. The monthly magazine, sponsored by CVS, is the latest creation from Basic Media group, a 12-year-old custom publishing company. Great Health will be distributed to the top-tier health brand buyers of CVS/Pharmacy's 75-million Extracare card-holders.

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