A new vehicle for healthcare advertisingboth pharmaceutical and OTCwill be launched this May, when the first issue of Great Health Magazine arrives in the mailboxes of half a million high-end customers of CVS/Pharmacy. The monthly magazine, sponsored by CVS, is the latest creation from Basic Media group, a 12-year-old custom publishing company. Great Health will be distributed to the top-tier health brand buyers of CVS/Pharmacy's 75-million Extracare card-holders.
To see more Daily News articles, click here.
To go to the Drug Topics homepage, click here.
