Consumers Union urges FDA to require TV ads include toll free number

May 19, 2008

Consumers Union is urging the FDA to move ahead with requiring TV ads for Rx drugs to include a toll free number and a Web site address to report serious side effects from presciption drugs.

Consumers Union called upon the Food & Drug Administration to move forward and require television ads for prescription drugs to include a toll-free number and a Web site address to report serious side effects, in testimony before the agency's Risk Communication Advisory Committee. By law, print ads for drugs must include a toll-free number and Web site address for Medwatch, the FDA's database that tracks incidents of adverse effects of prescription medication. The FDA has two years to study and issue a recommendation on the appropriateness of including such information in direct-to-consumer television ads.

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