Consumers Union urges FDA to require TV ads include toll free number

Consumers Union called upon the Food & Drug Administration to move forward and require television ads for prescription drugs to include a toll-free number and a Web site address to report serious side effects, in testimony before the agency's Risk Communication Advisory Committee. By law, print ads for drugs must include a toll-free number and Web site address for Medwatch, the FDA's database that tracks incidents of adverse effects of prescription medication. The FDA has two years to study and issue a recommendation on the appropriateness of including such information in direct-to-consumer television ads.

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