Considerations of Natural Product Packaging

Dr. Cass Ingram discusses considerations of natural product packaging at the Natural Products Expo East 2019.

PT: What are some considerations that you believe should be made on product packaging, and how might that affect how consumers view the product?

Dr. Cass Ingram: Considerations with product packaging is there's so many trendy things, right? So you have collagen, you have numerous types of bone broth, and we don't know how long those will trend on strongly...a multiplicity of CBD. So you would have to stand up with unique packaging and branding in a saturated field, but if you have a really high quality product that's effective, it's not that important.