Top 200 OTC/HBC Brands in 2002

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Top 200 OTC/HBC Brands for 2002

 

SELF-CARE

TOP 200 OTC/HBC BRANDS IN 2002

What were the top 200 over-the-counter and health and beauty care brands by dollars in 2002? Here is the answer. It comes courtesy of Information Resources Inc., Chicago, which tracked a cross section of drugstores, supermarkets, and mass-merchandisers.

 

Rank
Brand
Dollar sales
Change from year ago in %
1
Private-label internal analgesic tabs.
$454,613,664
–1.9%

Slim Fast Meal Options/Ultra Slim Fast Weight Control/Nutritionals liq/pwd

395,850,240
2.1
3
Tylenol internal analgesic tabs.
330,974,016
–4.6
4
Private-label mineral supplements
315,984,032
9.9
5
Private-label cold/allergy/sinus tabs./pks.
297,037,344
0.9
6
Advil internal analgesic tabs.
287,508,384
–1.1
7
Crest toothpaste
281,978,016
11.8
8
Always sanitary napkins/liners
279,980,512
0.5
9
Listerine mouthwash/dental rinse
246,571,264
4.6
10
Gillette Mach3 refill razor blades
234,804,128
–12.7
11
Nicorette antismoking gum
225,357,744
–4.1
12
Dove nondeodorant bar soap
216,411,824
–0.9
13
Private-label 1 & 2 letter vitamins
206,359,952
–6.9
14
Tampax tampons
183,563,440
–6.9
15
Depend adult incontinence products
172,960,688
6.7
16
Crest Whitestrips tooth powder/polish
169,284,096
111.3
17
Colgate toothpaste
159,515,936
–14.1
18
Private-label multi-vitamins
158,028,000
2.8
19
Kotex sanitary napkins/liners
152,251,648
0.7
20
Private-label adult incontinence products
150,597,248
2.6
21
Aleve internal analgesic tabs.
143,527,984
–3.0
22
L'Oreal preference hair coloring
137,357,920
–1.8
23
Private-label antacid tabs
134,204,304
14.0
24
Stayfree sanitary napkins/liners
134,032,432
–1.0
25
Ensure weight control/nutritionals liq/pwd.
133,323,704
2.4
26
Private-label first-aid ointments/antiseptics
132,219,064
1.9
27
Playtex Gentle Glide tampons
124,452,880
–0.8
28
Benadryl cold/allergy/sinus tabs./pks.
122,539,576
–0.2
29
Nicoderm CQ antismoking patch
121,078,248
1.5
30
Private-label baby wipes
115,466,128
–3.7
31
Private-label cotton balls/cotton swabs
114,564,672
2.8
32
Nature Made 1 & 2 letter vitamins
114,182,608
–2.1
33
Private-label cold/allergy/sinus liq/pwd
114,104,960
7.5
34
Bayer internal analgesic tabs.
113,995,864
–2.4
35
L'Oreal Excellence hair coloring
113,023,600
10.5
36
Private-label laxative tabs.
112,659,536
9.1
37
Huggies Natural Care baby wipes
111,755,928
–1.4
38
Tylenol PM internal analgesic tabs.
110,230,840
3.9
39
Centrum multi-vitamins
107,838,224
5.0
40
Depend Poise adult incontinence products
107,016,016
9.4
41
Colgate total toothpaste
106,909,744
2.4
42
Listerine Pocketpaks portable oral care
106,170,368
192.9
43
Vicks Nyquil cold/allergy/sinus liq/pwd
103,407,952
1.5
44
Halls cough/sore throat drop
100,185,160
–1.8
45
Private-label sanitary napkins/liners
96,590,896
–5.8
46
Clairol Nice 'n Easy hair coloring
93,769,544
–3.5
47
Metabolife 356 weight control candy/tabs.
93,746,880
–31.6
48
Private-label mouthwash/dental rinse
93,729,800
–0.6
49
Mennen Speed Stick deodorants
89,767,552
0.5
50
Private-label first-aid—tape/band/gauze/cot.
$89,062,240
3.7%
51
Clairol Herbal Essences shampoo
88,596,432
–15.6
52
Pedia Sure weight control/nutritionals liq/pwd
87,003,280
19.6
53
Q-Tips cotton balls/cotton swabs
86,808,448
–10.5
54
Private-label antismoking gum
86,043,848
23.0
55
Pepcid AC antacid tabs.
85,649,912
–18.8
56
L'Oreal Feria hair coloring
84,619,296
–0.8
57
Zantac 75 antacid tabs.
84,223,488
–4.2
58
Aquafresh toothpaste
84,213,600
–11.5
59
Centrum Silver multi-vitamins
84,074,136
–2.2
60
Gillette Venus refill razor blades
83,808,848
68.1
61
Motrin IB internal analgesic tabs.
81,875,448
0.5
62
Band-Aid first-aid—tape/band/gauze/cot.
80,424,528
1.9
63
Private-label eye/lens care solutions
79,564,640
2.7
64
Excedrin internal analgesic tabs.
79,175,440
–7.3
65
Scope mouthwash/dental rinse
79,133,528
–4.9
66
Lever 2000 deodorant bar soap
77,893,008
–7.4
67
Right Guard sport deodorants
77,113,032
–13.1
68
Vaseline Intensive Care hand & body lotion
76,332,688
–10.4
69
Dr. Scholl';s foot care devices
75,399,344
–14.0
70
Gillette Mach3 Turbo refill razor blades
75,224,888
NA
71
Metamucil laxative/stimulant liq/pwdr/oil
73,874,680
–7.2
72
Tylenol internal analgesic liquids
73,487,448
–0.7
73
Alcon Opti Free Express eye/lens care solutions
73,298,296
11.8
74
Kotex Security tampons
72,505,608
5.1
75
Skintimate shaving cream
71,762,752
1.7
76
Robitussin DM cough syrup
71,127,184
–3.0
77
Degree deodorants
70,843,712
–9.8
78
Chap Stick lip balm/cold sore medication
70,688,672
10.8
79
Johnson & Johnson first-aid—tape/band/gauze/cot.
70,606,888
–1.1
80
Nature Made mineral supplements
70,524,744
3.4
81
Children';s Motrin internal analgesic liquids
70,424,272
1.2
82
Just For Men hair coloring
69,774,480
8.2
83
Fixodent denture adhesives
69,694,736
3.1
84
Ensure Plus weight control/nutritionals liq/pwd
69,368,720
–4.1
85
Gillette Sensor Excel refill razor blades
69,283,056
–14.4
86
Braun Oral B dental accessories/tools
69,159,600
13.9
87
Private-label fem. hygiene/medicinal treatments
67,362,208
8.6
88
Tums EX antacid tabs.
67,285,056
–4.9
89
Kotex Lightdays sanitary napkins/liners
66,635,976
11.0
90
Trojan male contraceptives
66,518,744
0.9
91
Clairol Natural Instincts hair coloring
66,124,280
1.9
92
Old Spice High Endurance deodorants
65,817,744
18.4
93
Carefree sanitary napkins/liners
65,371,116
–0.1
94
Ace muscle/body support devices
64,919,956
5.7
95
Bausch & Lomb Renu Multiplus eye/lens care sol
64,080,568
4.8
96
Private-label cough syrup
63,090,400
–2.3
97
E P T pregnancy test kits
62,951,624
10.1
98
Pepto-Bismol stomach remedy liq/pwd
62,879,396
7.9
99
Private-label antismoking patch
62,364,112
21.1
100
Alka-Seltzer Plus cold/allergy/sinus tabs./pks.
$61,877,016
25.0%
101
Private-label weight control/nutritionals liq/pwd
61,483,368
9.8
102
Cover Girl Clean facial makeup
60,997,424
–4.9
103
Irish Spring deodorant bar soap
60,037,324
2.1
104
Sensodyne toothpaste
59,492,688
5.9
105
Gillette Sensor refill razor blades
59,462,256
–17.8
106
Private-label pregnancy test kits
59,446,184
6.2
107
Dial deodorant bar soap
59,179,784
–10.5
108
Osteo Bi Flex mineral supplements
59,093,332
3.4
109
Crest multicare toothpaste
59,086,668
–17.7
110
O B tampons
58,707,116
–4.1
111
Private-label nasal spray/drops/inhaler
58,383,344
–20.3
112
Monistat 3 fem. hygiene/medicinal treatments
58,273,772
–7.7
113
Imodium AD diarrhea tabs.
58,205,032
–8.6
114
Tylenol Cold cold/allergy/sinus tabs./pks.
57,991,076
–1.4
115
Private-label anti-itch treatments, inc. calamine
57,007,608
7.7
116
Ponds facial cleansers
56,087,796
–2.7
117
Boost weight control/nutritionals liq/pwd
55,945,304
2.8
118
Sudafed cold/allergy/sinus tabs./pks.
55,646,328
–4.3
119
Maybelline Expert Eyes eye makeup
55,615,408
–4.5
120
Schick Slim Twin disposable razors
55,362,480
–5.3
121
Tylenol Arthritis internal analgesic tabs.
55,174,280
5.1
122
Theraflu cold/allergy/sinus tabs./pks.
54,942,584
–13.0
123
Secret deodorants
54,570,876
–16.3
124
Secret Sheer Dry deodorants
53,564,324
–0.4
125
Nivea hand & body lotion
53,178,952
13.2
126
Tylenol Sinus cold/allergy/sinus tabs./pks.
52,655,684
–3.3
127
Caress nondeodorant bar soap
52,258,460
–4.9
128
Cover Girl Outlast lipstick
51,992,308
91.1
129
Dove deodorants
51,968,004
–8.3
130
One-A-Day multi-vitamins
51,786,616
–3.6
131
Private-label laxative/stimulant liq/pwd/oil
50,930,596
1.3
132
Coppertone suntan lotion & oil
50,784,288
12.8
133
Imodium Advanced diarrhea tabs.
50,569,440
37.1
134
Excedrin Migraine internal analgesic tabs.
50,292,044
–6.1
135
Kleenex Cottonelle moist towelettes
49,295,960
1.7
136
Jergens hand & body lotion
49,076,640
0.8
137
Banana Boat suntan lotion & oil
48,759,700
–7.4
138
ThermaCare heat/ice packs
48,549,740
NA
139
Pampers Natural Aloe Touch baby wipes
48,288,060
NA
140
Olay facial moisturizers
47,857,480
–3.8
141
Clairol Herbal Essence hair conditioner/creme rinse
47,836,732
–18.4
142
Colgate Simply White tooth powder/polish
47,765,420
NA
143
Lubriderm hand & body lotion
47,689,948
1.3
144
Dial liquid hand soap
47,685,656
0.6
145
Futuro muscle/body support devices
47,665,936
4.3
146
Dove liquid all other soap
47,133,548
17.4
147
Abreva lip balm/cold sore medication
46,485,680
30.7
148
Maybelline Great Lash eye makeup
46,384,064
3.3
149
Garnier Nutrisse hair coloring
45,980,632
7.7
150
Private-label toothbrushes
$45,652,708
–4.5%
151
Private-label hand & body lotion
45,469,180
4.8
152
Neosporin Plus first-aid ointments/antiseptics
45,463,160
2.8
153
Breathe Right nasal strips
45,454,744
–5.0
154
Ivory nondeodorant bar soap
45,137,868
–12.1
155
Rogaine hair growth products
45,107,312
–10.4
156
Olay Total Effects skin fade/age/bleach cream
44,910,168
35.0
157
Tylenol Cold cold/allergy/sinus liq/pwd
44,809,188
–2.6
158
Secret Platinum deodorants
44,668,280
9.7
159
Sonicare dental accessories/tools
44,432,860
27.2
160
Gas X antacid tabs.
44,380,968
9.1
161
Preparation H hemorrhoidal cream/oint/spray
43,955,556
1.5
162
Clairol Hydrience hair coloring
43,866,132
–9.1
163
Private-label cough/sore throat drop
43,449,208
–4.0
164
Serenity adult incontinence products
43,060,588
0.9
165
Revlon Super Lustrous lipstick
43,021,120
–0.0
166
Head & Shoulders Classic Clean shampoo
42,454,724
83.5
167
Schick Xtreme3 disposable razors
42,009,632
NA
168
Private-label shampoo
41,992,172
4.3
169
Pepcid Complete antacid tabs.
41,985,168
32.4
170
Natures Bounty mineral supplements
41,945,408
25.9
171
Colgate 2 in 1 toothpaste
41,741,984
9.8
172
Sundown mineral supplements
41,648,732
13.9
173
Mitchum deodorants
41,613,152
6.6
174
Alka-Seltzer antacid/analgesic combo
41,483,092
–7.9
175
Ban deodorants
41,385,220
–13.5
176
Gillette Series deodorants
41,301,800
–10.9
177
Afrin nasal spray/drops/inhaler
41,247,340
–16.2
178
Tylenol Allergy Sinus cold/allergy/sinus tabs./pks.
41,227,196
–6.1
179
Clairol Herbal Essences color hair coloring
41,196,992
47.2
180
Alberto VO 5 hair conditioner/creme rinse
40,652,228
–1.3
181
Advil Cold & Sinus cold/allergy/sinus tabs./pks.
40,622,924
–5.2
182
Olay nondeodorant bar soap
40,589,372
–11.4
183
Softsoap liquid hand soap
39,956,924
19.9
184
Frizz Ease hair styling/setting gel/mousse
39,847,636
10.6
185
Olay Daily Facials facial cleansers
39,609,416
–15.4
186
Kotex Overnites sanitary napkins/liners
39,598,692
–5.4
187
Lamisil AT foot care/athletes foot medication
39,498,412
9.5
188
Thermasilk hair conditioner/creme rinse
39,356,040
–9.7
189
Neosporin first-aid ointments/antiseptics
39,297,848
3.4
190
Trojan Enz male contraceptives
39,270,636
–2.0
191
Bausch & Lomb Renu eye/lens care solutions
38,949,644
–7.1
192
Suave shampoo
38,945,504
–20.6
193
Phillips stomach remedy liq/pwd
38,860,788
0.1
194
Curel hand & body lotion
38,795,492
11.7
195
Natures Resource mineral supplements
38,710,304
2.4
196
Neutrogena suntan lotion & oil
38,698,936
–15.5
197
Mentadent toothpaste
38,479,592
–25.4
198
Edge Pro Gel shaving cream
38,335,944
1.4
199
Gillette Custom Plus disposable razors
38,117,508
–4.1
200
Wet Ones Moist Towelettes
38,094,536
14.6



Marina Marketos. Top 200 OTC/HBC Brands in 2002.

Drug Topics

2003;4:33.

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