This year's prescription drug ads are not really impacting consumers.
Consumers are finding this year's prescription drug ads less memorable, according to a Nielsen IAG ranking of the most-recalled prescription drug ads.
The best-remembered drug ads in 2007 were executions for Schering-Plough's allergy drug Nasonex, Takeda's sleeping pill Rozerem, Schering's anti-cholesterol brand Vytorin, Pfizer's anti-cholesterol brand Lipitor and its anti-smoking brand Chantix, and Sepracor's insomnia med Lunesta.
But all of those brands have run into controversy or economic difficulties in 2008. The result has been drug ads that would not have ranked highly last year.