PhRMA launches campaign to improve cancer awareness

September 11, 2006

PhRMA is introducing a multimedia national health education campaign to promote cancer awareness. The effort stresses the importance of patients consulting with their healthcare providers.

PhRMA launches campaign to improve cancer awareness

PhRMA is introducing a multimedia national health education campaign to promote cancer awareness. The effort stresses the importance of patients consulting with their healthcare providers. It also promotes helpful Web sites where patients can find answers about prevention and the latest advances in treatments. The campaign includes newspaper and TV ads in addition to new Web-based materials and radio segments. For materials, contact http://www.phrma.org/cancer/.

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